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Association Brain Food: 4.26.24

Reid All About it

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. The survey’s FAQ offers more information. Content marketing. Volunteers. Association trends.

Content 266
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2024 Association Outlook: Embrace the Change

Association Freak

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. These models offer a range of benefits and engagement opportunities without the upfront cost, creating a self-selected pool for membership marketing. The median increases are 6% annually and 12% over five years.

Revenue 72
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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. These models offer a range of benefits and engagement opportunities without the upfront cost, creating a self-selected pool for membership marketing. The median increases are 6% annually and 12% over five years.

FAQ 72
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Friday Buzz: Another Take on Association Content Marketing

Associations Now

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. FAQ from @Informz on the Canadian Anti-Spam Legislation (CASL) taking effect 7/1. Also: a quick refresher on Canada’s forthcoming anti-spam restrictions. “Done.

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What Are Association Tools?

GrowthZone

These productivity tools come in association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. Easily provide value to new members by automatically adding directory listings and unlocking member-only content. Not sure where to start? Ask around.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? They can enlighten you about problems with communications. Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market.

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