Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? High quality has its place if your association needs to present its best image for recruiting or promotional purposes.

Communications 81

Communications Video Survey millennials 81

Reid All About it

AUGUST 21, 2020

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Quick hits before we get to the list of next week’s free education: I’m still traveling vicariously around the world with WindowSwap , the site I mentioned a month ago. What features should I be looking for?

millennials 307

millennials Montana Class Education 307

WBT Systems

APRIL 4, 2017

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? How to Really Involve Learners.

Learning Management System 218

Learning Management System LMS millennials Education 218

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing. I’d love to see that phrase in membership marketing copy.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

SEPTEMBER 29, 2023

The weekly list of free educational events and resources for the association community… Request re career section on association website. They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation.

Revenue 272

Revenue Innovation Education Tools 272

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. But more importantly, communicating these association benefits is key.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. When it comes to communication, meet them where they are.

Tips 98

Tips millennials Newsletter Recruiting 98

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Association Success

JUNE 28, 2018

Associations have the power to overhaul the education system as we know it. In Part I of this series, I explore the wicked problem facing the education system in the United States. However, if our members are struggling to recruit qualified people, there may be another level on which we help. The value of associations.

Education 60

Education United States millennials Analysis 60

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

Reid All About it

FEBRUARY 5, 2016

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. – Promoting Online Education & Certification.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

OCTOBER 27, 2017

Risks and Opportunities in Today’s Changing World of Continuing Medical Education. Learn about the American Academy of Family Physicians’ new blended learning format option, and how to incorporate it into your educational programming. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

SEPTEMBER 30, 2016

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Leveraging the Millennial Generation in your Workplace. The future of learning has been on my mind lately. Fri 10/7 at 12 p.m.

Maryland 150

Maryland millennials Education America 150

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. You need to share relevant content and build a community. Do you know who your members will be 10 years from now?

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

YourMembership

MAY 31, 2012

Education + Alumni. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Corporate + Social.

Innovation 150

Innovation millennials Class Software 150

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

Survey 66

Survey millennials Recruiting Recruitment 66

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. The new education model. 80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”.

Tampa 200

Tampa Revenue Education Content 200

Association Success

JUNE 24, 2019

We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the other end, we have highly skilled baby boomers who are retiring but still want to stay intellectually challenged and busy. LEVERAGING TECHNOLOGICAL TOOLS. These tools are free.

Certificate 112

Certificate United States Tools millennials 112

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Podcasts are an ideal format for delivering educational content to adult learners because they are….

Content 150

Content Education Products millennials 150

Reid All About it

MARCH 9, 2018

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed. – Adapt to Attract Millennial and Gen Z Talent .

DC 120

DC millennials North Carolina Washington 120

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Here are the educational events scheduled for next week. Usability testing. Odd but tasty.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

NOVEMBER 11, 2016

Brandt Krueger, educator, speaker and consultant specializing in the field of event technology. Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch. Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch. 1 CMP credit. More info/register. Host: MeetingsNet.

Handbook 237

Handbook Washington eBook DC 237

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60

Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? What’s their average educational or income level? Why Are Member Personas Important?

Member Experience 136

Member Experience United States Recruiting Recruitment 136

YourMembership

FEBRUARY 27, 2014

Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

NOVEMBER 10, 2017

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? Prepare your association and your educational programs for the retraining needs of our aging workforce. to provide board training, and learn how to effectively communicate with the board.

DC 150

DC Washington Tools Education 150

Association Adviser

AUGUST 25, 2016

Don’t just reach out blindly to legislators and policymakers—educate them with facts, data and hard evidence. . Boomer succession plans can be just as important as millennial recruiting. . That’s part of what the Kellys would call controlled, educated risk-taking. Association Communication Challenges (Percent who agree).

millennials 60

millennials Ohio Proposal California 60

Reid All About it

OCTOBER 12, 2018

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. Here are the educational events scheduled for next week plus a few extra. Hosts: Community Brands. More info/register. 1 CMP credit. More info/register.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

AUGUST 9, 2019

The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). The most important element in marketing and communications is segmentation, says MemberSuite. or subscribe for updates.

Columbus 39

Columbus North Carolina LMS millennials 39

Associations Now

APRIL 18, 2014

Curb online communication flubs before you lose another member. Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. . So says Maria Huntley, the director of education and training at IntrinXec Management. It’s not them, it’s you.

Recruiting 40

Recruiting Recruitment millennials Social Media 40