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Association Brain Food: 11.10.23

Reid All About it

Unlike social media, a mobile app serves as a centralized communication channel for your members. If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). More info/register. More info/register.

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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/2 at 4 p.m. More info/register.

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Using Events to Grow Your Association’s Membership

MemberClicks

These events are great because you can: Be super targeted in your messaging and talking points Know that everyone you talk to is a potential member Can be more welcoming for those who are looking for more information Easier to follow up with post-event communications because everyone is in the same boat.

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30 Ways to Save Money on Your Next Association Event

MemberClicks

When vendors still have a lot of availability, they are much more willing to work with you on price and may be able to include a few “extras” at little or no cost. Vendors may offer better pricing when they know they are competing for your business. Limit promotion of your event to email, social media, and your website.

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Association Brain Food Weekly: 1.21.22

Reid All About it

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195
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Association Brain Food: 3.24.23

Reid All About it

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. Data-informed event planning. Event scheduling. 1 CAE credit.

Revenue 227
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Wednesday Buzz: The Price of Looking Too Nice

Associations Now

Nonprofit marketing expert Kivi Leroux Miller presents a nightmare scenario for designers in her latest blog post : An executive looks over the materials you’ve put together for an event or a donor campaign, hands them back, and says they look too good. “This theory holds that all money should be going to programs and services.”

Price 40