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Taking the Time to Communicate Right

Association Adviser

” As I sat in a session titled, “How To Make Your Members Scream Your Name, And Beg You For More,” at the recent Georgia Society of Association Executives Annual Meeting, I was struck by presenter Tom Morrison’s words and insight about the need for better engagement with your membership. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

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Royalty is Crowned and an Association Shines in the Annual Ms. GHCA Pageant

Association Adviser

If you attend the Georgia Health Care Association’s annual Ms. Georgia Health Care Association (GHCA) Pageant, you’ll find many of these beauty pageant hallmarks – but the participants will be mostly sexagenarians or older! GHCA Pageant grew out of a pageant sponsored by the Georgia Peanut Commission in the 1970s. Georgia Nursing Home Pageant in May 1976. The association’s membership includes 95 percent of skilled nursing care facilities in Georgia.

Georgia 82
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Ways Your Association Can Promote Videos to Members

Association Adviser

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. Marketing & Communications Membership Revenue Technology Aaron Weisberg ACPA American Society for Quality ASQ College Student Educators International email Georgia Society of Association Executives GSAE MHEDA Michael J.

Video 98
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Yes, Some In-Person Meetings Are Still Happening! (Here is how they are doing it!)

AssociationChat

Savannah, Ga. ––– 113 GSAE members, speakers, and guests attended the 2020 Georgia Society of Association Executives Annual Meeting, August 26-28, at the Hyatt Regency Savannah in Savannah, Georgia. Photos provided by the Georgia Society of Association Executives.

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What Associations Can Learn from Bumper Stickers

Association Adviser

Features Leadership Marketing & Communications American Academy of Hospice and Palliative Medicine Association membership Association of Chamber of Commerce Executive Georgia Veterinary Medical Association Independent Bankers of Texas (IBAT) membership National Press Photographers Association (NPPA) Tennessee SOciety of Association ExecutivesMost of your association members are in your corner, but don’t ever take them for granted. Like a bumper sticker, they can peel away fast.

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If You Don’t Know the Answer, Find the Answer

Association Adviser

From the Corner Office Leadership Atlanta Apartment Association careers Georgia Apartment Association leadership member communication membership National Apartment Association Russ Webb volunteer volunteeringAtlanta Apartment Association vice president Russ Webb shares his thoughts about the need for constant innovation, accountability and fun in the modern association era. The post If You Don’t Know. For more about this topic, click on the headline.

Atlanta 62
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From the Corner Office: Tino Mantella, TAG

Association Adviser

Tino Mantella, Technology Association of Georgia. This month’s Corner Office spotlight shines on Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Tino Mantella: We’re all about educating, promoting, influencing and uniting Georgia’s technology community to foster an innovative and connected marketplace. Georgia has 20,000 tech companies generating $13 billion in revenue and accounting for 17 percent of the state’s GDP.

Georgia 71
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Don’t feed the attendees: 10 insights for your next food function

Aaron Wolowiec

They are taken to an undisclosed location that I only imagine to be near B218 – the furthest possible room from our present location in the Georgia World Congress Center. Know the differences, ask your attendees which they are and communicate accordingly with the chef. The bag of trail mix that served as my lunch during the closing general session of #ASAE13. It’s the closing general session at #ASAE13.

Georgia 152
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The Meetings Report: Five game-changing tactics redefining education strategy and success

Aaron Wolowiec

Likewise, it was edited by Kristen Parker , a media communications manager for Michigan State University. In December 2012, I was pleased to finally release Event Garde’s first research project. In a nutshell, The Meetings Report strives to describe the state of the Michigan association meetings industry. Alex Kontras , a data manager for the City of Grand Rapids, and I were delighted to author this report.

Education 125
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Need More Non-Dues Revenue?

Association Adviser

Tino Martella, Technology Association of Georgia. Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Features Revenue MACPA non-dures revenue revenue Technology Association of Georgia Hank Berkowitz, Editor-in-Chief.

Revenue 80
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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey. And almost 70 percent of respondents reach out once per month through print communications. Top 3 Print Communication Channels: Member magazine.

Georgia 61
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The Big Picture: If It Ain't Broke, Don't Fix It

The Big Picture

Georgia’s new economic development and tourist promotion logo was unveiled at a tourism conference in Valdosta. And Georgia is now a classic marketing example for the "If it aint broke, dont fix it" textbook. Ray Charles "Georgia On My Mind" has been the state slogan since 1979. Initial media reports had indicated the new slogan would replace the beloved “Georgia On My Mind” (rather than adding to it, as it is purported now to do). Communications.

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Time to breathe…and think long-term

Aaron Wolowiec

It takes opportunity, resources and the desire to be able to think strategically to consider how to improve relationships and to be smarter with how folks use the tools in their toolbox,” said Bill Voegeli (MPI Georgia Chapter), president of Association Insights — the company that conducts the Meetings Outlook research. In addition, with the increase in live events comes the need to build face-to-face communication skills (much tougher than communicating behind a screen).

Denver 124
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Wise Words from the Corner Office

Barokas

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. Wendy Kavanagh, Georgia Society of Association Executives.

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Wise Words from the Corner Office

Association Adviser

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. Wendy Kavanagh, Georgia Society of Association Executives.

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Ready to respond: Preparing your community for a natural disaster

Ungrated

Hurricane Elsa, the earliest forming fifth named Atlantic storm on record , made landfall in Florida last week before impacting Georgia, South Carolina and many Northeastern states. Pre-storm and post-storm communications .

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Association Brain Food Weekly: 9.18.20

Reid All About it

Communicating Through a Crisis. Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia.

Montana 310
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Photojournalist Group Focuses on New Headquarters

Associations Now

The National Press Photographers Association announced last month that it will relocate its headquarters from North Carolina to Georgia. The move puts the group at the center of academia, with offices on the campus of the University of Georgia. NPPA will partner with the school’s Grady College of Journalism and Mass Communication. A key advocate for news photographers, videographers, and visual journalists is heading to college.

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Best of the Web: February 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Will Binge Learning Become the New Binge Watching? Samantha Whitehorne. Associations Now. Does More Engagement Mean More Renewals? Lyn Slater. Avectra. How to Create a Pinterest Place Board for an Event. Maggie McGary.

Georgia 60
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Association Brain Food Weekly: 2.14.20

Reid All About it

Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Presenters: Felicity Clancy, vice president, marketing, communications, and membership, Infectious Diseases Society of America. Robb Lee, chief marketing and communications officer, ASAE.

Georgia 227
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Association Brain Food Weekly: 5.1.20

Reid All About it

With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? What do congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress?

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Turn Your Multitasking Struggle Into a Single-Tasking Juggle

Association Adviser

Jacob Wilder, CAE, BOMA Georgia. Know your priorities and be able to communicate your time constraints to coworkers and managers. Jacob Wilder, CAE, is the director of communications and technology with BOMA Georgia. You will never reach your destination if you stop and throw stones at every dog that barks.”.

Georgia 96
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Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. KiKi will broadcast live from the ASAE Marketing Membership & Communications Conference. Presenter: Tyra Hilliard, attorney, professor, College of Coastal Georgia.

Utah 150
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Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Managing Print Profitably.

Georgia 60
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Association Brain Food Weekly: 9.25.20

Reid All About it

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia.

Montana 240
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Best of the Web: April 2013

Association Adviser

Do the publishing experiences of the associations in this article reflect your association’s member communications? Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Guaranteed to Disrupt Your Conference: The Generational Divide. Jeff Hurt. Midcourse Corrections.

Georgia 60
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Association Brain Food Weekly: 6.19.20

Reid All About it

They explain how communication plays a huge role in that effort. Wendy Kavanagh, CAE, President, Georgia Society of Association Executives. Learn how you can leverage a mobile app to provide real-time member communication, peer-to-peer networking, and virtual event support.

Hawaii 212
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Association Career Paths

Association Adviser

But, even he took a fairly circuitous route to his role as vice president of communications for the Independent Bankers Association of Texas (IBAT). Some people think association careers are pretty random, “but we’re very deliberate here about steering our talent into five distinct paths and helping them excel at communications and PR, membership marketing, business development and sponsorship, education or association management.”

Georgia 97
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Association Brain Food Weekly: 5.8.20

Reid All About it

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. The weekly list of free educational events and resources for the association community… Chapter virtual events.

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Best of the Web – March 2013

Association Adviser

” Do the publishing experiences of the associations in this article reflect your association’s member communications? Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web.

Georgia 70
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Want More Members? Better Get to Know Them

Association Adviser

” This approach also worked exceptionally well for the Georgia Veterinary Medical Association (GVMA), which has experienced a membership growth spurt of 63 percent in four years. Profiled in the Winter 2013 issue of the Georgia Society of Association Executives magazine, connections , GMVA credits information, communication and advocating for the phenomenal recent growth. By Elsbeth W. Russell. Recruit, retain, engage and repeat.

Georgia 89
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Taking the Mobile Event App Leap

Association Adviser

for almost three years now, working in communications and marketing for several client associations. She graduated from the University of Georgia with a bachelors in Agriculture Communications. ASG serves 11 client associations and is the only Georgia-based AMCI accredited firm in the state. Samantha Tankersley.

Georgia 77
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How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

Text marketing (aka SMS) is an instantaneous, two-way communication that is hard for your members to ignore. . This is an easy way for subscribers to interact with your campaign and for you to communicate your message. Text marketing is instantaneous, two-way communication that has the potential to revolutionize the way organizations and companies keep in touch with their members and customers. Eryn Underwood is a student at the University of Georgia studying journalism.

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Study Debunks Myths About Generations’ Workplace Preferences

Associations Now

The results of this study clearly suggest that variety, choice, access, and transparency—attributes typically associated with what millennials want—are indeed important, but not only for millennials,” Georgia Collins, CBRE’s senior managing director for workplace strategy, said in a statement. The widest gap in generational preferences related to formal meetings and email communication.

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Best of the Web: February 2013

Association Adviser

Georgia Society of Association Executives Annual Conference. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. @bluehornetemail : With every email, you’re earning the right to make the customer feel good about opting in to your emails. eec13. B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. fb/bpwFz.

Georgia 60
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Wednesday Buzz: Essential Advice for Designing a Better Email

Associations Now

” In addition, Amunwa argues against using embeddable fonts—just stick to the basic HTML fonts such as Arial, Verdana, and Georgia. Being a great communicator is an important part of being an association executive. Grammarly shares a short list of communication skills to sharpen. Considering an email newsletter redesign? Here’s why you should think about the letter “F” to get started. Also: Sobering marketing trends you need to know.

Georgia 53
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Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Five Tips to Rock Membership from Moose By Lynda Baldwin at Communication Strategies Group, Inc. Universities bolster MOOCs for online learning By Mary Beth Marklein via USA TODAY.

Mooc 58
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Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Russ Webb of @AAA_Tweets: All member communications go through our recently-graduated communications coordinator to ensure the message resonates with younger members. . Russ Webb , vice president of the Atlanta Apartment Association (AAA) : Our communications coordinator is only one year out of college. If she thinks any communication piece is not going to resonate with younger members, she’s very quick to let us know. Mike Dunham, AGC Georgia.

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Better Emergency Alerts: How Associations Are Helping Bolster Warning Standards

Associations Now

The Bachelorette , while heavy storms in Georgia in April led Atlanta’s CBS station to preempt the final round of the Masters during an impressive run by Tiger Woods. the new television broadcasting standard approved in 2017 by the Federal Communications Commission, is said to allow for a reimagining of what can be done with emergency alerts. As a recent spate of storms highlighted, emergency alerts are effective—but often overly broad.

Georgia 66
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Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. For Matthew Gambill, executive director of the Georgia Association for Career & Technical Education (GACTE) , the fastest-growing NDR sources are sponsorship of the annual conference, plus advertising and ancillary services. Hank Berkowitz, Editor-in-Chief. Budgets are tight.

Revenue 88