Taking the Time to Communicate Right
Association Adviser
JUNE 18, 2013
” As I sat in a session titled, “How To Make Your Members Scream Your Name, And Beg You For More,” at the recent Georgia Society of Association Executives Annual Meeting, I was struck by presenter Tom Morrison’s words and insight about the need for better engagement with your membership. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.
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