Royalty is Crowned and an Association Shines in the Annual Ms. GHCA Pageant

Association Adviser

If you attend the Georgia Health Care Association’s annual Ms. Georgia Health Care Association (GHCA) Pageant, you’ll find many of these beauty pageant hallmarks – but the participants will be mostly sexagenarians or older! Georgia Nursing Home Pageant in May 1976.

Taking the Time to Communicate Right

Association Adviser

Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement. It’s time to evaluate your channels of communication. Features Marketing & Communications member engagement segmenting

Extreme trends or the new normal?

Aaron Wolowiec

3-6 at the Georgia World Congress Center in Atlanta, ASAE will engage and connect members – even if they can’t attend physically. An online engagement center at the 2012 ASAE Annual Meeting. Photo courtesy of ASAE on Flickr.

Don’t feed the attendees: 10 insights for your next food function

Aaron Wolowiec

They are taken to an undisclosed location that I only imagine to be near B218 – the furthest possible room from our present location in the Georgia World Congress Center. Know the differences, ask your attendees which they are and communicate accordingly with the chef.

Ways Your Association Can Promote Videos to Members

Association Adviser

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. Marketing & Communications Membership Revenue Technology Aaron Weisberg ACPA American Society for Quality ASQ College Student Educators International email Georgia Society of Association Executives GSAE MHEDA Michael J.

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What Associations Can Learn from Bumper Stickers

Association Adviser

Most of your association members are in your corner, but don’t ever take them for granted. Like a bumper sticker, they can peel away fast. The post What Associations Can Learn from Bumper Stickers. For more about this topic, click on the headline.

If You Don’t Know the Answer, Find the Answer

Association Adviser

From the Corner Office Leadership Atlanta Apartment Association careers Georgia Apartment Association leadership member communication membership National Apartment Association Russ Webb volunteer volunteeringAtlanta Apartment Association vice president Russ Webb shares his thoughts about the need for constant innovation, accountability and fun in the modern association era. The post If You Don’t Know. For more about this topic, click on the headline.

From the Corner Office: Tino Mantella, TAG

Association Adviser

Tino Mantella, Technology Association of Georgia. This month’s Corner Office spotlight shines on Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Our ultimate goal is to make Georgia a Top 5 state for technology by 2015.

Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Top 3 Print Communication Channels: Member magazine.

Time to breathe…and think long-term

Aaron Wolowiec

In addition, with the increase in live events comes the need to build face-to-face communication skills (much tougher than communicating behind a screen). Meeting professionals are some of the busiest people I know.

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Need More Non-Dues Revenue?

Association Adviser

Tino Martella, Technology Association of Georgia. Features Revenue MACPA non-dures revenue revenue Technology Association of Georgia Hank Berkowitz, Editor-in-Chief. How often do hear comments like these around the office or at industry gatherings? “Younger people aren’t joiners.”

The Big Picture: If It Ain't Broke, Don't Fix It

The Big Picture

Georgia’s new economic development and tourist promotion logo was unveiled at a tourism conference in Valdosta. And Georgia is now a classic marketing example for the "If it aint broke, dont fix it" textbook. Ray Charles "Georgia On My Mind" has been the state slogan since 1979. Initial media reports had indicated the new slogan would replace the beloved “Georgia On My Mind” (rather than adding to it, as it is purported now to do). Communications.

How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

Text marketing (aka SMS) is an instantaneous, two-way communication that is hard for your members to ignore. . This is an easy way for subscribers to interact with your campaign and for you to communicate your message.

Wise Words from the Corner Office

Association Adviser

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Wendy Kavanagh, Georgia Society of Association Executives.

Wise Words from the Corner Office

Association Adviser

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather. Wendy Kavanagh, Georgia Society of Association Executives.

New Nonprofit Workforce Study from Work for Good

SocialFish

Communicating clear expectations, constructive feedback, and genuine appreciation. Guest post from Work For Good. Clearly a topic near and dear to my heart. Anyone working in the nonprofit world knows the magnetic draw of doing good for others and their communities.

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Photojournalist Group Focuses on New Headquarters

Associations Now

The National Press Photographers Association announced last month that it will relocate its headquarters from North Carolina to Georgia. The move puts the group at the center of academia, with offices on the campus of the University of Georgia.

Nine Characteristics of Online Communities That Work

Higher Logic

You don't have to be an overly-friendly folksy CM like yours truly (you can take the girl out of Georgia, but you can't take the Georgia out of the girl), but you do have to speak as you would to someone in any other interpersonal conversation.

Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms.

Turn Your Multitasking Struggle Into a Single-Tasking Juggle

Association Adviser

Jacob Wilder, CAE, BOMA Georgia. Know your priorities and be able to communicate your time constraints to coworkers and managers. Jacob Wilder, CAE, is the director of communications and technology with BOMA Georgia.

Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter.

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Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms.

Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference.

Association Career Paths

Association Adviser

But, even he took a fairly circuitous route to his role as vice president of communications for the Independent Bankers Association of Texas (IBAT). Fowler said candidates must be great communicators.

Best of the Web: February 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Will Binge Learning Become the New Binge Watching? Samantha Whitehorne. Associations Now. Does More Engagement Mean More Renewals? Lyn Slater. Avectra. How to Create a Pinterest Place Board for an Event. Maggie McGary.

Best of the Web: May 2013

Association Adviser

This is good news for associations who rely on email to communicate with members. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Best of the Web.

Study Debunks Myths About Generations’ Workplace Preferences

Associations Now

The results of this study clearly suggest that variety, choice, access, and transparency—attributes typically associated with what millennials want—are indeed important, but not only for millennials,” Georgia Collins, CBRE’s senior managing director for workplace strategy, said in a statement.

Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered.

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Wednesday Buzz: Essential Advice for Designing a Better Email

Associations Now

” In addition, Amunwa argues against using embeddable fonts—just stick to the basic HTML fonts such as Arial, Verdana, and Georgia. Being a great communicator is an important part of being an association executive. Grammarly shares a short list of communication skills to sharpen.

Taking the Mobile Event App Leap

Association Adviser

for almost three years now, working in communications and marketing for several client associations. She graduated from the University of Georgia with a bachelors in Agriculture Communications. Samantha Tankersley.

Want More Members? Better Get to Know Them

Association Adviser

” This approach also worked exceptionally well for the Georgia Veterinary Medical Association (GVMA), which has experienced a membership growth spurt of 63 percent in four years. By Elsbeth W. Russell. Recruit, retain, engage and repeat.

Best of the Web: March 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon.

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Electronic Billboards: The Rise of a Digital Emergency Tool

Associations Now

“Digital billboards have emerged as an increasingly common tool for emergency communication.” Look up: That flashy electronic billboard may be important to your safety. Outdoor advertising groups are working to relay emergency messages on the signs when needed.

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Dial H for Hacking: Companies Fleeced by Phone System Theft

Associations Now

And this kind of fraud can be costly: According to Communications Fraud Control Association statistics provided by The New York Times , premium rate fraud cost victims $4.73 The Georgia firm was charged $166,000 for calls to Somalia, Gambia, and the Maldives that were made in a single weekend.

Best of the Web: April 2013

Association Adviser

Do the publishing experiences of the associations in this article reflect your association’s member communications? Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web. Guaranteed to Disrupt Your Conference: The Generational Divide. Jeff Hurt. Midcourse Corrections.

Best of the Web – March 2013

Association Adviser

” Do the publishing experiences of the associations in this article reflect your association’s member communications? Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Best of the Web.

Best of the Web: February 2013

Association Adviser

Georgia Society of Association Executives Annual Conference. May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Hank Berkowitz, Editor-in-Chief. Budgets are tight. Travel’s a hassle.

Increase Your Membership ROI – Return on Involvement

Association Adviser

Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.” Sarah Sain, Naylor Association Solutions.

Knight Foundation Launches The Giving Day Play Book

Beth Kanter

Some are stand-alone efforts in their communities, like Give Miami Day benefitting Greater Miami, while others are connected to a statewide campaign like the Georgia Gives campaign.

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