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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. At the same time, print media is seeing a resurgence. Live events remain the No. Live events remain the No.

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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

When you’re thinking about how to market your brand in the new year, remember that generic content might be easier to produce, but it’s also easier for people to ignore (and to be honest, it’s not even that much easier to produce, thanks to timesaving tools like marketing automation). Is Your Brand a ‘People Person’ on Social Media?

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Association Brain Food: 4.26.24

Reid All About it

The Future of (C)TV is Now In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be—while still making it easier than ever for brands of all sizes to get in on the action. 1 CAE credit. More info/register.

Content 268
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How to Use Social Media to Cultivate Donor Relationships

Achieve

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Overcoming Common Objections to Community.