GrowthZone

AUGUST 3, 2023

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

Long Beach 148

Long Beach Iowa Video Utah 148

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Do You Need a Private Secure Communication Channel?

Organization 143

Organization Social Media Maine Revenue 143

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. If you’re posting the image on social media, rely on latest sizing guides. Looking for more marketing tips?

Content 153

Content Marketing Social Media Tips 153

NXUnite

APRIL 2, 2024

Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100

Marketing Social Media Atlanta Maine 100

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Association Adviser

NOVEMBER 11, 2013

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Your fans own your social media channel. and social media.

Social Media 60

Social Media Atlanta Course Content 60

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Achieve

FEBRUARY 16, 2024

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Then, determine how often you’ll check in with one another. Send a thank-you letter after the event to show your appreciation for their support.

Strategy 52

Strategy Proposal Social Media Florida 52

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

Content 60

Content Marketing Social Media Maine 60

NXUnite

OCTOBER 19, 2023

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Mizz Information

MARCH 26, 2015

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

Social Media 40

Social Media Resources Sample Recruiting 40

GlowGlobally

OCTOBER 11, 2012

In less than four years, social media has gone from a trend to a well-established and widely used marketing and promotion tool. Social media platforms are ready to use and mostly free of charge. Especially since any actions taken on social media will go live and can generate reactions immediately.

Social Media 60

Social Media Newsletter Maine Tools 60

Mizz Information

OCTOBER 24, 2014

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the "should we be doing social media?"

Social Media 40

Social Media Boston Sample Tools 40

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. But those needs are out there—as well as the need maintain your old lines of customer service communication too. If you’re relatively small, don’t separate social media service from your main account.

Strategy 101

Strategy Social Media Maine millennials 101

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Transparency and communication builds trust. Even when management decisions may be debated, transparency and communication can minimize any friction.

Association Management 52

Association Management Tips Software Social Media 52

Higher Logic

MAY 8, 2019

The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

Tips 166

Tips Email Marketing Newsletter Communications 166

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 257

LMS Revenue Arlington Education 257

Associations Live

JUNE 21, 2011

skip to main | skip to sidebar. more social media. Labels: communications , Social Media. communication. (13). communications. (29). marketing. (7). Social Media. (24). Associations Live. Connecting MSAE members and a world of ideas! Tuesday, June 21, 2011. at 9:46 AM.

Social Media 40

Social Media Maine Communications Leadership 40

Association Adviser

SEPTEMBER 9, 2016

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Short Message Service (text) marketing is a reliable way to get in front of your members, and it makes engagement quick and easy.

Marketing 60

Marketing Strategy Georgia Price 60

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. Categories: MARCOM , Market & Bus Planning , Member Services. Social Media in China – an opportunity for associations. Membership.

Social Media 60

Social Media United States Tools St. Louis 60

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157

MemberClicks

MAY 13, 2024

As you can see, online community engagement is like an onion. Yet many organizations unthinkingly disregard the rich potential of digging deeper into their community engagement, either because they don’t realize they’re doing it or because they don’t know how to do better. The skin is hardly representative of the whole.

Strategy 52

Strategy Survey Leadership Content 52

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

MemberClicks

SEPTEMBER 1, 2023

September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. If you want your educational institution to operate at the highest level of communication and engagement this year, it’s time for you to get active on social media, too.

Social Media 52

Social Media Cost Strategy Team 52

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60