Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Host: Cvent.

Innovation 359

Innovation Las Vegas Communications Education 359

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Proof read all written communications. Little Things Mean a Lot!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Association Analytics

SEPTEMBER 27, 2023

Acting on this insight, they shift their live workshops to nighttime, leading to a 30% increase in participation. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 259

Revenue Certificate Tools Innovation 259

Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Filled with light and meaningful conversations that build community. Membership mobile app. More info/register.

Newsletter 254

Newsletter Content Social Media Education 254

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 276

Strategy Video Technology Innovation 276

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 16, 2021

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. Host: Sidecar.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

MemberClicks

MAY 17, 2024

You don’t need to be sold on the value of an event, be it a nonprofit fundraiser, association conference, or series of workshops. If you want to forestall the latter outcome, it’s time to improve your marketing today. Your event descriptions are a key component in your overall event communication plan.

Examples 52

Examples Class Social Media Price 52

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. With more niche careers, people are looking to expand their networks and advance their careers.

Strategy 126

Strategy Member Engagement Software Tips 126

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement. Small staff challenge.

Committee 195

Committee Education Software Technology 195

Achieve

FEBRUARY 16, 2024

Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Host workshops for their employees that will contribute to their professional development.

Strategy 52

Strategy Proposal Social Media Florida 52

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

Nimble AMS

APRIL 12, 2023

Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your member engagement , as members will see the true worth of your organization. Consider following thought leaders in the industry to see what they are doing to build their personal brand. Emphasize digital-first.

Strategy 78

Strategy Member Engagement Software Tips 78

Reid All About it

MARCH 12, 2021

A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success.

Nashville 370

Nashville LMS North Carolina Recruiting 370

.orgSource

OCTOBER 24, 2023

Does self-awareness mean you realize you’re a number cruncher first and a communicator second? Improved understanding of personal motivations, feelings, and behavior contributes to: Emotional intelligence—When you are a student of your own behavior, it’s easier to identify patterns in relationships and roadblocks to communication.

Leadership 88

Leadership Class Team Communications 88

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Audience personas.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register. Tue 1/18 at 1 p.m.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Facilitative Listening Skills Workshop. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). 1 CAE credit.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

AUGUST 27, 2021

Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Crafting the Event Experience: A Virtual Design Workshop. Killer Paid Search Tactics That Every Marketer Needs to Know.

Tampa 200

Tampa Revenue Education Content 200

Thanks For Playing

OCTOBER 19, 2012

On Tuesday, I presented at and attended a small staff association workshop. We had presentations on generational issues, developing personal leadership, marketing, AMS selection, going green by going virtual, raising more money from your events, communications and negotiation. We covered a lot of ground!

millennials 150

millennials Revenue Communications Leadership 150

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. They also share communications lessons learned from their decades of experience in media, business and communications. How AI will Impact Digital Marketing in 2023 Description not on website at publication time.

Project 195

Project Tools Revenue Metro 195

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). Tue 10/16 at 8:30 a.m.

DC 170

DC Las Vegas Washington Review 170

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. The pandemic has reshaped every aspect of our lives: how we do business, how we communicate, and how, when and where we interact with each other as human beings. Host: Personify.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Blue Sky eLearn

OCTOBER 11, 2017

Associations have a tendency to use language and abbreviations that are only meaningful to them internally without realizing the public won’t understand their system of communication. A course or a workshop? We’ve all gotten emails asking us to “register for this webcast” or take part in another workshop.

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

JUNE 28, 2019

Kim Moutsos, Content Marketing Institute ). Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Hosts: Billhighway and Mariner Management & Marketing. Organizer: ASAE Communications Professionals Community. Greg Sterling, Search Engine Land ).

Washington 170

Washington DC LMS Education 170