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Why you should pony up the cash for your social media strategy

Association Success

Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . It might seem counterintuitive to decide to pay for something everyone usually gets for free. . But why would you do it?

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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. I'm not bragging.

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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. Non-dues revenue. Hot association topics.

Revenue 277
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Make a Splash With Micro-Influencers

Associations Now

Influencers on social media don’t always have millions of followers. Just ask Amelia Grana, senior manager of membership strategy at the American Chemical Society. These are voices that associations can harness to connect with audiences they may not otherwise reach. ACSSX17 #SXSW pic.twitter.com/hLjy62wwkb. — Daniel M.

Austin 96
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Association Brain Food Weekly: 3.5.21

Reid All About it

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. More info/register. Host: Cvent.

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Trucil, MA, MPH , Communications Manager, American Geriatrics Society. AAMSE Sessions on the Topic.

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From the Corner Office: Christopher Williston, IBAT

Association Adviser

This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution. Its members include more than 2,000 banks and branches in 700 Texas communities.

Texas 60