Report: Targeted Emails Draw Higher Engagement
Associations Now
MARCH 12, 2024
The findings were based on Higher Logic’s analysis of nearly 2 billion emails sent by approximately 1,500 associations in the United States, Australia, and Canada in 2022 and 2023. Dynamic messages also correlated to lower unsubscribe rates. The more data you have, the better your predictions,” he said. You can be a lot more segmented.
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