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Why your association should embrace multi-generational marketing strategies

MultiBriefs

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

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Association Brain Food: 3.8.24

Reid All About it

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.

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Association Brain Food: 8.25.23

Reid All About it

Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. One of its sad findings: 46% of Gen Zs and 39% of millennials feel stressed or anxious at work all or most of the time. Conference planning. They pull out a few good ideas from survey comments too.

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. He saw the idea in action at the Social Media Market World conference. Explore innovative approaches to gathering valuable feedback and optimizing course evaluations. Online communities.

Iowa 259
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Association Brain Food: 6.14.24

Reid All About it

Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. AI acceleration.

Arlington 212
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Learn about innovative solutions in content generation, inline editing, image creation, and AI-driven audio editing tools. Sponsorships. Quick hits Sitting for too long is bad for your health.

Education 259