Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Social Media 250

Social Media DC Strategy Education 250

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more.

Leadership 195

Leadership Education Revenue Strategy 195

Higher Logic

APRIL 20, 2017

Imagine your user conference is in Cleveland, and LeBron James sent a tweet, welcoming your customers to his city. Marketers have the same problem - finding ways of getting people to engage with their content. Influencer Marketing Is on the Rise. At its core, influencer marketing is about creating ‘scalable intimacy.’

Marketing 159

Marketing Cleveland Content Social Media 159

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Explore the inner lives of leaders and leadership. Sponsorships. Bruce Rosenthal and Dan Kowitz offer a reality check about sponsorships. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Membersuite

JANUARY 10, 2023

The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness. In-person conferences can serve as meetups for remote/hybrid workforces. AI for Normal People.

Directory 143

Directory Social Media Tools Revenue 143

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116

Marketing Social Media Houston Resources 116

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JUNE 30, 2023

Conference/abstract management. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

AUGUST 3, 2023

Chamber of the Year Winners The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. The award recognizes excellence in operations, member services, and community leadership. Chambers are natural conveners, sharing stories that inspire and spur action.

Long Beach 148

Long Beach Iowa Video Utah 148

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Promoting your incentive program in social media posts and email campaigns will help you reach your online audience. Take a collaborative approach.

Discount 52

Discount Social Media Examples Strategy 52

Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

Social Media 150

Social Media Innovation Survey Leadership 150

SCD Group

OCTOBER 7, 2013

Crowdsource Your Mentors: Harness Networks for Career Support and Leadership By Danielle Russell In the face of the ever-changing knowledge economy; now more than ever, there is no manual for a successful career (however one chooses to define success). Not all events need a content marketing program. Crowdsourcing.

Social Media 40

Social Media Content Marketing Class 40

Reid All About it

JANUARY 12, 2024

Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. Member mobile app. Dirty data. More info/register.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual expo. Quick hits.

LMS 361

LMS Revenue Tips America 361

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Go explore!

Video 221

Video Certificate Review LMS 221

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Some quick hits before we get to next week’s free webinars: How to get more leads from a live event using social media. Marshal Carper, Social Media Examiner ). Christopher S. *All 1 CAE credit.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

ISAE

FEBRUARY 14, 2024

Featuring key leadership and staff. Fifty & Fifty’s guide to nonprofit digital marketing suggests leveraging snippets of your video material on digital channels such as social media and your website to boost member acquisition. Post the video to your social media profiles, website, and other channels.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

Featuring key leadership and staff. Fifty & Fifty’s guide to nonprofit digital marketing suggests leveraging snippets of your video material on digital channels such as social media and your website to boost member acquisition. Post the video to your social media profiles, website, and other channels.

Video 52

Video Content Strategy Social Media 52

NXUnite

FEBRUARY 15, 2024

Plus, these programs also help mentors refresh their knowledge and feel more confident in their leadership abilities. Conferences. Nonprofit conferences are ideal opportunities for convening with other professionals across the sector and sharing ideas on how you can better fulfill your missions in the current landscape.

How To 130

How To Class Resources Course 130

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

Reid All About it

MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. Explore how an orchestrated strategy that concentrates on how informed leadership, streamlined processes, future facing technology, and concierge service can accelerate your movement along the innovation spectrum.

Social Media 153

Social Media Survey Tools Innovation 153

Association Adviser

OCTOBER 30, 2018

At the same time, print media is seeing a resurgence. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. If your membership uses social media, that’s great and it’s where your association should be.

Communications 184

Communications Social Media Newsletter Content 184

Associations Now

MARCH 24, 2019

Then social media arrived, and with it a sense that every movement is just one more shiny object to be witness and dispensed with until the next shiny object arrives. So if we’re going to define a “slow association,” I’d suggest that it’s less of a leadership philosophy and more of a communications one.

Leadership 58

Leadership Proposal Project Team 58

Reid All About it

DECEMBER 3, 2021

Bad conference habits. Brandt Krueger has seen five of our old bad in-person conference habits rear an even uglier head in virtual conferences. It’s time to stop these knee-jerk practices in both conference settings. 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ).

Revenue 195

Revenue Technology Innovation Social Media 195

Associations Now

JANUARY 17, 2019

Conference: 2019 NADA Show. If you’d like us to consider your meeting for an upcoming Conference Circuit, contact Samantha Whitehorne at swhitehorne@asaecenter.org. Attendees can ask about their most pressing social media and digital marketing issues or get help with a tech question that they haven’t been able to answer.

San Francisco 44

San Francisco Conference America Social Media 44

Reid All About it

NOVEMBER 19, 2021

Staying on the revenue theme, Dan Kowitz and Bruce Rosenthal of Partnership Professionals Network explain how the Academy of Medical-Surgical Nurses changed from tired old platinum/gold/silver conference sponsorship packages to a sponsorship program offering yearlong, customized Premier Partnerships. In-person conference/show feedback.

Revenue 195

Revenue Technology Conference Education 195

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130