Associations Now

OCTOBER 10, 2023

A new Higher Logic report found that organizations have seen a decrease in the number of active contributors in their online communities since the pandemic. Understand Users The report found that about 15 percent of a community’s total users are active.

Report 82

Report Strategy Member Engagement Content 82

Membersuite

JULY 16, 2021

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.

Report 175

Report How To Committee System 175

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Invest in Search Engine Optimization (SEO) A report from the Search Engine Journal says that 93% of all online experiences, regardless of sector, begin with a search engine.

Industry 64

Industry Marketing Social Media New Jersey 64

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Associations Now

FEBRUARY 7, 2019

The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. With four generations attending conferences today, attendee preferences and expectations are more diverse and complex than ever. formats at their conferences.

Content 75

Content Report Conference Press Release 75

Associations Now

JULY 4, 2023

Guiding Principles in Experience Design ,” released last month, is based on a survey by Marriott International in collaboration with the Professional Convention Management Association (PCMA), along with its foundation and a subsidiary, the Corporate Event Marketing Association (CEMA). and ‘How was the hotel?’”

Innovation 59

Innovation Report Survey Strategy 59

Associations Now

MARCH 21, 2023

In-person conferences have bounced back from the doldrums of COVID-19. But a new report finds that the return to in-person has not been as robust as hoped, and many leaders are concerned about their value proposition. During the pandemic, they were forced to find other places to put their marketing investments,” she said.

Report 56

Report Survey Conference Revenue 56

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Velvet Chainsaw

AUGUST 9, 2023

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Conference 52

Conference Committee Recruiting Recruitment 52

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. The sessions and descriptions in this schedule are sourced from INBOUND’s conference attendee website. Gary Vaynerchuk.

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Sample Marketing Conference New York 100

MemberClicks

NOVEMBER 2, 2022

Fortunately, 85% of Americans own a smartphone (a 50% rise since 2011), and by giving your attendees the option to download a conference app, you can reduce overwhelm and increase their overall event satisfaction. You can then explore the 17 apps we’ve reviewed that will help you plan, implement, and evaluate your next conference with ease.

Conference 98

Conference Price Survey FAQ 98

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. A Pew Research report found that 87 percent of working adults believe it’s either “essential” or “important” to get training to update skills throughout their work lives.

Marketing 150

Marketing Certificate Education Michigan 150

MemberClicks

OCTOBER 15, 2021

According to one recent report , more than half (55%) of organizers plan to invest even more in virtual events. Another survey shows that the virtual event market is expected to be worth $504.76 And with the market only growing in the years to come, it only makes sense for your organization to take advantage of this trend.

Organization 78

Organization Conference Strategy Survey 78

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. You’ve probably seen survey reports about people registering later for events than in the past. Humans… so persuadable! Mentoring programs.

Social Media 252

Social Media DC Strategy Education 252

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 257

Revenue Price Denver Tools 257

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

Membersuite

MARCH 23, 2021

They’re describing in-person conferences livestreamed to virtual audiences. A hybrid conference is one event experience, not two. Imagine the Possibilities for a Truly Hybrid Conference. We all did the same thing when planning virtual conferences last year. You want to create FO MO for a one-time hybrid conference.

Conference 106

Conference How To Revenue Content 106

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Aaron Wolowiec

JANUARY 5, 2016

Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts. According to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey , fulfillment reports tied audience research as the most important service provided by conference hosts.

Report 100

Report Sample Content Conference 100

Reid All About it

JUNE 30, 2023

Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. Conference/abstract management. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Employee retention.

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

JUNE 13, 2019

A new report from the fundraising platform Classy finds that nonprofit employee satisfaction rates top 80 percent, but closer alignment between employees and leadership could make things even better. Slightly more than half of employees happy with their roles donate on a regular basis, while 68 percent of employees who aren’t so happy don’t.

Report 89

Report Boston Cost Social Media 89

Associations Now

FEBRUARY 5, 2020

As the scope and feel of association and corporate meetings continues to evolve, planners are recognizing that attendees no longer want to travel to a unique destination only to spend hours sitting in a dark, nondescript conference room listening to speakers read presentation slides. The desert is unlike any other environment,” Cooley says.

Phoenix 124

Phoenix Conference Arizona Class 124

Smooth The Path

DECEMBER 4, 2018

Conference. Research Reports. Related: Radically alter the focus of your association’s marketing. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. But when associations talk about the value of the membership they tend to list benefits: Journal. Certification. E-Newsletter.

Marketing 74

Marketing Newsletter Certificate Resources 74

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Smooth The Path

JUNE 12, 2018

The opening keynote speaker sets the tone for the rest of the conference. Then schedule a call in advance of the conference to discuss what you hope to achieve with the opening keynote. Ask to repost their blog posts in pre-conference marketing. Do they have publically available videos, podcasts, white papers, or reports?

Conference 95

Conference Content Resources Video 95

Velvet Chainsaw

SEPTEMBER 18, 2018

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends.

Conference 98

Conference Strategy Team Marketing 98

Reid All About it

SEPTEMBER 29, 2023

In this post, they describe the basics and the advantages Open Space has over the traditional conference session format. Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report.

Revenue 274

Revenue Innovation Education Tools 274

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Sponsorships. Bruce Rosenthal and Dan Kowitz offer a reality check about sponsorships. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 257

Education New Hampshire Tips Technology 257