Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 259

Revenue Strategy Price Newsletter 259

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259

Survey Project Strategy Education 259

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Nimble AMS

JULY 18, 2023

Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Artificial intelligence and machine learning algorithms are being used to analyze user data and behavior, enabling software products to better deliver personalized experiences in real time. Contextual personalization.

Member Experience 130

Member Experience Technology Social Media Software 130

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry.

Marketing 192

Marketing How To Course Discount 192

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

JUNE 30, 2023

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. More info/register. More info/register. More info/register.

Chicago 206

Chicago Newsletter Revenue Education 206

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. AI and event planning.

Tools 195

Tools Education Newsletter Chicago 195

Delcor

DECEMBER 11, 2019

What Does a Digital Product Manager Do? As the field of digital development has matured over the past twenty years, new roles have emerged to help guide the successful implementation and maintenance of websites and digital products. One of the newer roles is the Digital Product Manager.

Products 59

Products Team Email Marketing Maine 59

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

Content 52

Content Strategy Social Media Case Study 52

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. I’ll be happy to feature it as long as it’s not product-centric. Hear tips for growing your email list.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 21, 2021

I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). I’ll be happy to feature it as long as it’s not product-centric. Hear tips for growing your email list.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Nimble AMS

MARCH 30, 2023

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Increase efficiency.

Software 137

Software Member Experience Technology Certificate 137

Reid All About it

MAY 3, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tech Tools to Make You Immediately More Productive. Presenters: Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association. Here are the educational events scheduled for next week. Tue 5/7 at 1 p.m.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MARCH 4, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Hear about the challenges, solutions, and benefits around how content platform migrations affect your access models. . – Wed 3/9 at 11 a.m.

Class 195

Class Certificate Content Committee 195

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! The day is here!

How To 179

How To Social Media Price Discount 179

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Your association’s content can serve many purposes.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. I’ll be happy to feature it as long as it’s not too product centric. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I’ll be happy to feature it as long as it’s not too product-centric.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. Can I get an amen?! Sponsorship redesign.

Certificate 370

Certificate System Dallas Price 370

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Smooth The Path

SEPTEMBER 25, 2018

Too often an association’s marketing messaging to new members focuses on the association; often how great the association is. Construct your member messaging by explaining what their problem is in their words and include a link to the content or resource that offers the solution. Association email is dying.

Marketing 74

Marketing Project Member Engagement Content 74

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

FEBRUARY 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

Association Briefings

OCTOBER 21, 2020

Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. You’ve seen it in action when you use Netflix (suggested binge-worthy shows for your preferences) and Amazon (suggested products based on past purchases). You never want to lock out your audience from receiving varied and valuable industry content.

Newsletter 52

Newsletter Marketing Press Release Content 52

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. In the meantime, we’re back in business with lots of good online content to absorb this week. Strategic Pricing for Educational Products.

Price 150

Price Social Media Email Marketing Innovation 150

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This data can inform the creation of targeted content that resonates with your audience.

How To 36

How To Price Analysis Content 36

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. I’ll be happy to feature it as long as it’s not too product centric. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 23, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Review new research that defines the critical actions learners rely on while consuming educational content. Presenter: Anna Toon, learning product marketing manager, Abila. Host: American Marketing Association. Duration: 1 hour. 1 CAE credit.

DC 154

DC Content Education Software 154