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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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From stage to screen: creating compelling on-demand continuing education content

Freestone

Introduction You already understand why your organization should repurpose content. Repurposing content can save your continuing education program time, money, and energy as you attract new learners. But does your organization know the best way to create compelling on-demand continuing education content? What are rebroadcasts?

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Their advice seems so obvious, yet apparently most associations need to hear it.

Maryland 272
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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. I loved it when local membership directors got together at our state association meetings. TopClass LMS explains how it works and shares examples of associations doing this now. AI for associations.

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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Boring conferences. Here’s a cure for boring conferences. AMS implementation.

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Association Brain Food: 9.22.23

Reid All About it

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Also worth your time What people really remember about your association. Gen Z education.

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. Make them aware (or remind them) of the positive impact association membership and education can have on their careers. Event trends.