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Association Brain Food: 6.7.24

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AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. One is the difficulty of proving the value of membership to prospects and members. Another is persuading members to make time for association engagement. Google doesn’t look kindly on AI-infused content. AI detection.

Chicago 259
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Association Brain Food: 6.14.24

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Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. AI acceleration.

Arlington 212
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Association Brain Food: 4.5.24

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TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Blue ocean strategy.

Revenue 259
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Association Brain Food: 1.19.24

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Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members.

Revenue 259
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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Member recruitment.

Revenue 259
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Association Brain Food: 12.8.23

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People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Member app. Mobile apps.

Strategy 276
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Association Brain Food: 4.28.23

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Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Although their opinions are most relevant for scientific societies , I wonder how much they reflect the thoughts of other young scholarly types.

DC 206