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Simple Membership Calculations: Member Acquisition Cost

GrowthZone

There are different strategic models when it comes to attracting new customers, and while some may cost you money, it is money well spent. To keep your association’s efforts on the right track and make the most of recruitment spending, track how much it costs to secure new members by calculating your member acquisition cost (MAC).

Cost 78
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.

Revenue 259
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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Hear how to build and maintain trust on teams, spot potential trouble early, and foster a culture of accountability for project success. by Tony Rossell, Marketing General Inc.

Revenue 259
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Association Brain Food: 1.19.24

Reid All About it

Your AMS is the utility player on your membership team. Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Hybrid/remote teams.

Revenue 259
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Creation Costs: What is the cost of online course development? Where is the middle ground?

Price 172
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How to Mitigate Revenue Losses

Associations Now

There are a number of steps associations experiencing revenue shortfalls can take to reduce the damage. Whether it’s failing to meet membership goals or advertising projections, it’s not so much if an association will experience a revenue loss, but when an association will experience a revenue loss. Want to Learn More?

Revenue 64
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Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. The evidence Reiner and his team dug up overwhelmingly points in another direction, one that’s not so surprising. Digital initiatives. Wow, it’s fantastic, infuriating and illuminating.

DC 265