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How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.

Price 70
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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Quick hits Can AI write thought leadership content for you? You’ll see the next edition on Friday, April 14.

Revenue 227
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Association Brain Food: 11.10.23

Reid All About it

If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay. Distraction is an occupational hazard for all of us.

Revenue 256
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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

Of course, before you can grow your learning business, you’ll need to get buy-in from your board to obtain the necessary resources. This means you’ll need to demonstrate that there is a demand among your members for education courses at your association. Express market demand for education opportunities. Member engagement is down.

Price 90
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Association Brain Food: 1.5.24

Reid All About it

In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. 1 CAE credit. Using data science, we can model the future state and help make a more informed decision. More info/register.

Revenue 277
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Association Brain Food: 3.17.23

Reid All About it

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. The other ingredients are onion, garlic, marinara , red pepper flakes and parmesan-romano (instead the pecorino-romano she suggests which is more than twice the price at my store). Content is a commodity, says WBT Systems.

Revenue 205