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Use Data for New Revenue Opportunities

Association Analytics

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Use your data to optimize people and products. This means selling more of your existing products to your members at the right time. Are newer members buying different products than a 10+ year member?

Revenue 169
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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. You’ve seen it in action when you use Netflix (suggested binge-worthy shows for your preferences) and Amazon (suggested products based on past purchases). So, let’s start with a definition. Is there a place for this type of content in your newsletter?

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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. Membership tiers. But do you? More info/register.

Chicago 200
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2015 Favorite Community Reads

Higher Logic

This report is definitely one that every community manager should read; it gives an excellent snapshot of how the industry currently stands. This is an awesome weekly newsletter. But one of my favorite parts about their newsletter is many articles they link to aren’t specifically about community. Here they are: 1.

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Association Brain Food Weekly: 7.24.20

Reid All About it

I’ll be happy to feature it as long as it’s not too product-centric. While many organizations are aware of the learning sciences needed to propel their lifelong learning programs forward, they are unsure how to turn these great ideas into products that make professional learning better and into profitable products. Host: Cvent.

Montana 259
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Association Brain Food Weekly: 12.14.18

Reid All About it

Protech Associates published their definitive list of association blogs to follow in 2019. 14 best content marketing newsletters for 2019. I’ll be happy to feature it as long as it’s not product-centric. I’m happy to see this blog described as “fantastic” and “a must-follow.” Also tickled to see two of my clients on there too.

Vermont 285
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Association Brain Food: 9.15.23

Reid All About it

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. I’m happy to feature it as long as it’s not too product-centric. Credentialing support.

LMS 256