Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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Marketing millennials Email Marketing Social Media 52

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out. Especially when it comes to showing your members they matter.

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Member Experience Tips How To Software 130

Association Adviser

OCTOBER 30, 2018

And don’t discount social media, which remains an important way to reach members. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 184

Communications Social Media Newsletter Content 184

Nimble AMS

DECEMBER 5, 2022

Professionally, members might want to gain leadership skills, network within their industry, build their resume, or donate their professional skills. Be sure to shout out these members on your social media and in your online community to increase engagement. .

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

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Communications Directory Social Media Massachusetts 78

Associations Now

FEBRUARY 10, 2014

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? “Leave some flexibility in your course price to allow for occasional special offers, discount codes and member-only pricing.” ” (ht @ YALSA_Director ).

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Social Media Price Discount Tips 40

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?

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Association Software Recruiting Recruitment Software 144

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

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Social Media Recruiting Recruitment Report 100

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

Directory 52

Directory Discount Software Tools 52

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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DC Washington Learning Management System LMS 276

Velvet Chainsaw

OCTOBER 3, 2012

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. I applaud this conference and its leadership for leveraging social media and asking the speaker to help promote the event through social media.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Use social media, email lists, and other channels to tease what’s coming. Share this story across all marketing channels.

How To 36

How To Social Media Content Price 36

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Membership is open to U.S. Badging Platform: Credly.

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LMS Certificate Library Education 253

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? 9) Unplugged: Got Social? by Megan Rockett. Gaming isn’t a fad.

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Social Media millennials Recruiting Recruitment 150

MemberClicks

SEPTEMBER 21, 2022

These benefits can include: First-choice of booth location for trade shows First access to networking opportunities or events Discounts on ticket sales Sponsorship opportunities or complimentary ads space on your website, job board or event Member spotlight features. Give renewing members discounts and rewards. It’s a win-win!

Process 52

Process Strategy Tips Discount 52

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association.

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Las Vegas DC Mooc Nevada 231

WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. You might want to consider incorporating more opportunities for online communication through social media? Telling your story and championing community value for you.

Learning Management System 150

Learning Management System LMS Certificate System 150

Associations Live

MAY 7, 2012

MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways. At last Thursdays Marketing and Sales Symposium, each discussion group identified their top takeaway ideas: Creative Marketing Ideas on a Budget. Set up a marketing budget and empower staff to utilize the budget for their specific projects. Leadership. (11).

Marketing 40

Marketing Social Media Discount Recruiting 40

SCD Group

JULY 11, 2012

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

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Association Subculture

OCTOBER 11, 2011

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Nobody needs your 10% Hertz rental car discount. I'd love a 30% Hertz discount though. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). Newer Post.

United States 100

United States Discount Class Leadership 100

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

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Marketing Survey Social Media Price 40

GrowthZone

NOVEMBER 8, 2022

The integration with our front-end website is seamless and provides immediate updating for a wide variety of critical functions including the member directory, calendar of events, discounts, and committee/board pages. ” Britt Delo Vice President of Membership & Marketing Michigan West Coast Chamber of Commerce GrowthZone user.

Process 78

Process Directory Software Revenue 78

Associations Live

FEBRUARY 10, 2011

WIIFM - Answer this question if you are selling memberships, marketing an event, looking for involvement, soliciting volunteers.Whats In It For Me? Discounted Conference & Educational Opportunities Say. Leadership. (11). marketing. (7). Social Media. (24). Thursday, February 10, 2011. at 3:58 PM.

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Membership Marketing

AUGUST 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA.

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Los Angeles Marketing CA Price 40

Association Adviser

NOVEMBER 21, 2016

At the same time, your association should not be shy about continuing to ask for their advertising and marketing dollars. Less competition for space combined with a willingness to continue investing in an organization that invests in its members recession-in, recession-out can lead to an increased market share.

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Case Study Directory Cost Revenue 60

AMR Management Services

DECEMBER 19, 2011

In marketing parlance, satisfied customers are good. FourSquare and similar location-based social media services use badges and titles to identify loyal visitors. Discounts: Whether its the punch card for a free sandwich or a frequent flyer program, those are loyalty programs that keep customers coming back.

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Alaska Library Kentucky Discount 64

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media. Like Gold, Content is Currency.

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AMR Management Services

MAY 25, 2011

In many associations, we have a 10-year window before current leaders "give way" to new leadership. Are our associations ready for this transition, which could bring with it major changes in leadership styles and processes? 5) Social networks outside traditional organizations. Cause Marketing Tips - Target Prospects.

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St. Louis Library Kentucky Content 64

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill.

Content 40

Content Columbus Ohio Marketing 40

SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, if your association wants to create awareness (and action) for the industry/profession, start with your desired outcomes … then, your target audience(s) … then, your 1-3 key messages … finally, the tools (media) to deliver the message to the target audience(s).

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San Francisco Columbus Ohio Tools 40

Off Stage

JUNE 27, 2011

But websites aren’t just passive electronic brochures, and social media is much more than an occasional tweet or (heaven forbid!) Of course, your association has many products for members and for the public: offer special sales and discounts, merchant coupons for affiliate members’ services. Association Marketing.

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The Membership Blog

MAY 25, 2011

webinar series the question keeps coming up about the value of some of the “older” membership marketing methods vs. the impact of the “newer” ones. The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. During our ongoing Membership 4.0

Recruiting 28

Recruiting Recruitment Email Marketing Discount 28

SCD Group

AUGUST 8, 2012

Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. 4) We haven’t adopted a content marketing mindset. The voice kept saying, “That won’t work.”

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Content Columbus Ohio Marketing 40

Association 141+

NOVEMBER 30, 2011

has been asked to construct a 3-5 minute orientation and tour of their subject area highlighting the value members can gain through greater interaction, portals for involvement, and simply how to navigate the website and private social media platform for maximum output. Social Media And Events Continue To Grow: 2012 Research.

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Associations Now

OCTOBER 16, 2013

How does an association’s leadership measure the collective will of its entire membership body, or an entire industry? They had partnered in small ways, such as offering discounts on each other’s memberships or meetings, and they didn’t view themselves as competitors, Geary says. social media interactions.

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Association Subculture

FEBRUARY 24, 2010

Continued success often masks indicators of potential danger leaving the leadership less inclined to listen to warnings. Members, Members, Members – Beware of leadership which, absent direction from legitimate needs outlined in the mission and vision, begins to obsessively focus on new member acquisition. List-o-mania!

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Recruiting Recruitment Leadership Revenue 100

MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. If your current team is stretched thin, think about bringing in volunteers.

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Software Membership Management Newsletter Revenue 52