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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

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Why Your Association Needs Social Media

Association Adviser

There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Step 5: Create your workback plan The best membership campaigns utilize several different streams (social media, email, events, etc.). For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. As Allegiance Group’s guide to digital marketing explains, this term refers to “the practice of promoting a product, service, or cause through online channels like social media, email, and search engines.”

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Thought leadership is a strategy that seems tailor-made for associations. Here’s one significant challenge.

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AARP Responds to Viral Posts With Benefits Contest

Associations Now

The association’s “Benefits Badass” contest follows a phenomenon of TikToks by members outside its core audience touting its discounts. In his post, Abel noted that AARP has no minimum age to join and mentioned discounts on plane tickets, restaurants, car rentals, and hotels. Abel said in the post. “I

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members.