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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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What to Consider When Retooling Your Membership Brochure

Associations Now

But choosing what should be included in these documents isn’t easy. Taking a marketing approach helped the American Dental Education Association reach members and prospects. And the reviews coming in are positive: Members have told ADEA that the new document is an easy way to demonstrate the value of the organization.

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Tips for Preserving Your eLearning Programs

Blue Sky eLearn

At some point, circumstances that may or may not be in your control will dictate that someone else is going to need to review past decisions in order to make future ones. ” — Include a guide to finding important files, resources, and anything else that’s documented here in the binder. Other Documentation.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Thought leadership is an old idea that has been made new again.

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Social Media Roundup: The NYPD’s Social Media Crossfire

Associations Now

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.

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Social Media Roundup: Does Bad Grammar Matter?

Associations Now

If you find yourself correcting minor errors in emails or editing language in internal documents, you’re not alone. One CEO who draws the line, and more, in today’s Social Media Roundup: It’s a Grammar Problem. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write.”