Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. This is how you can prove your new member community will be a valuable technology investment. Objection 2: Social Media.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Socious

NOVEMBER 10, 2016

You need technology that extends all the way to the end of your customer’s lifecycle – including the time they’re an active customer. But what technology do you use to connect with your existing customers? Marketing software also helps manage email campaigns and outreach efforts like social media posts.

Technology 100

Technology Marketing Software System 100

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision.

Strategy 100

Strategy Marketing Analysis Social Media 100

ISAE

SEPTEMBER 7, 2023

Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. You'll also be able to choose which areas you want to focus on with your strategy, which would be much more difficult with a limited in-house team.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Blue Sky eLearn

MAY 16, 2019

” — Include a guide to finding important files, resources, and anything else that’s documented here in the binder. Education Services and Technology Vendors. Sample eNewletters, email and social media campaigns, print collateral, member surveys, and anything else you have! Other Documentation.

Tips 211

Tips FAQ Education Sample 211

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Membership is open to U.S. Badging Platform: Acclaim.

LMS 252

LMS Certificate Library Education 252

EventMobi: Association Events

SEPTEMBER 28, 2023

No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.

Directory 147

Directory Organization How To Kansas City 147

Delcor

APRIL 5, 2019

WHAT 2 YEARS OF TECHNOLOGY ASSESSMENTS REVEAL ABOUT ASSOCIATION IT: Infrastructure & Management. When we perform technology assessments for clients, we use our IT Maturity Model to gauge how effectively they’re managing IT across four domains: data, digital, infrastructure, and management. Infrastructure. Management.

Technology 45

Technology Project System Review 45

Reid All About it

OCTOBER 22, 2021

Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Diego 195

San Diego Education Social Media Content 195

Associations Now

JULY 5, 2016

The reason that Facebook has become such a powerful and important social media outlet is its wide reach and ability to drive lots of traffic and conversation. But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way?

Social Media 59

Social Media New York Video Content 59

Aaron Wolowiec

FEBRUARY 11, 2014

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! Young or old, technology has redefined the way we learn and work. percent – indicated they use some form of technology-enabled learning.

Social Media 100

Social Media System Technology Survey 100

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JULY 21, 2017

A near-death experience has enabled him “to envision an alternate ending to the AI story —one that makes the most of this amazing technology while empowering humans not just to survive, but to thrive.” 9 Social Media Metrics to Monitor. Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JANUARY 11, 2019

Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. Ernie Smith at Associations Now talks about three technology trends that associations should keep their eye on. Technology Trends Round Table 2019. Wed 1/16 at 3 p.m. More info/register.

DC 275

DC Washington Learning Management System LMS 275

Higher Logic

JUNE 13, 2019

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. For those who work in social media, engagement rates average between.05-5% 76% of community programs cannot measure their strategy.

Strategy 195

Strategy Report Team Cost 195

Higher Logic

FEBRUARY 20, 2018

Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business. Technology and engagement techniques like online communities can help. Technology and engagement techniques like online communities can help. How to Tackle It.

How To 221

How To Technology Industry Resources 221

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Higher Logic

MARCH 24, 2020

Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. Higher Logic Videos & Social Media. See upcoming distance learning opportunities here. On-Demand eLearning.

Library 219

Library Products Video Course 219

Achieve

JUNE 2, 2021

However, growing up with technology and the internet has also led millennials to have certain expectations about marketing, especially in online spaces. Both of these strategies can be effective, especially when used in combination with each other. At first glance, it’s easy to assume that traditional tactics such as. Personalization.

millennials 94

millennials Course Social Media Marketing 94

Delcor

OCTOBER 16, 2018

In that way, current and prospective members are perusing your website, social media, app, online community, etc., Does your team have the necessary digital skills to enact that strategy? Content strategy. Content strategy. Website strategy (or website editorial mission statement). Communication strategy.

Social Media 65

Social Media Software Content Team 65

Associations Now

JULY 30, 2014

That’s the strategy one trade group is taking, according to today’s Social Media Roundup: That’s a Lot of Bitcoin. The post Social Media Roundup: The New Face of Bitcoin appeared first on Associations Now.' Sometimes the best way to give a budding industry momentum is through bold design.

Social Media 40

Social Media Video Software Maine 40

Mariner Management

JUNE 30, 2021

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Check out more at Propel and be sure to look through their action documents and other resources. Which sounds, if not easy, then at least simple.

Maine 62

Maine Technology Social Media Strategy 62

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. Here are some highlights from our meeting.

Communications 40

Communications Strategy Social Media Newsletter 40

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? Guest: Robb Lee, Chief Strategy Officer, ASAE. Flexible work model.

Revenue 195

Revenue Survey Leadership Education 195

Associations Now

JANUARY 9, 2017

A new study challenges association leaders to innovate on technology strategy. Those are two of the key findings in “ Tech Success for Associations ,” a new report from the ASAE Foundation that explores how well-served members are when it comes to technology. Not all the news about associations and technology is upbeat.

Technology 40

Technology Innovation Survey Report 40

Reid All About it

MAY 24, 2019

Are you an association content strategy professional—or wannabe? And, once you have that budget, check out the ultimate guide to content marketing strategy from SEMrush. Learn how to create and enforce a meeting code of conduct (or ensure your existing policy has real teeth), and strategies for communicating the policy.

DC 170

DC Illinois Washington Content 170

YourMembership

AUGUST 15, 2016

At YM, we’re always adapting as the voice of the customer changes, when our competitors shift, or when new technology and business models emerge. The strong ROI for advertisers results in recurring media buys and ongoing campaigns that generate significant new revenue for the associations. Now, going back to dynamic strategy questions.

Certificate 150

Certificate Price Revenue LMS 150

Association Adviser

NOVEMBER 13, 2013

At the end of the meeting, we learn that many of the executives connected with presenters and used the tablet to ask numerous key questions, to open many of the presenters’ emails, to download important key documents, to attend several important one-on-one sessions, to click on many of the dynamic sponsor ads, and to answer all the surveys.

Strategy 60

Strategy Library Content Revenue 60

Association Adviser

MAY 14, 2013

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. Technology cuts both ways. You just have to be ready to catch the wave when the wave comes.

Technology 60

Technology Video Social Media Georgia 60

Higher Logic

OCTOBER 4, 2018

Tools, technology, and coffee keep us running. Google Sheets and Google Docs are helpful for when you need to collaborate in real time, because various people can all work on a single document at the same time (with permission, of course). What’s the latest in terms of email strategy ? Another similarity?

Tools 233

Tools Marketing Social Media Software 233

Delcor

JUNE 13, 2023

While these findings can’t replace a well-organized assessment of your organization’s unique IT needs, they should serve as an excellent starting point for diagnosing your technology-driven aches and pains. Instead, take a proactive approach to your technology by engaging in strategic planning. This helps staff know who owns what.

Technology 40

Technology Tips System Social Media 40

Reid All About it

FEBRUARY 10, 2017

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. This CEOs-only lunch and discussion will focus on strategies to generate member engagement, increasing membership and non-dues revenue. – Incorporating Social Media into Your Member Outreach.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

DelCor published two good posts in the last week – one suggests the questions you should ask the references provided by technology vendors. This CEOs-only lunch and discussion will focus on strategies to generate member engagement, increasing membership and non-dues revenue. – Incorporating Social Media into Your Member Outreach.

Raleigh 150

Raleigh Austin Review Social Media 150

GrowthZone

APRIL 23, 2020

As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations. Smartsheet : Free templates that can be used to build a coronavirus preparedness dashboard, rich with CDC documentation and other resources, and related sheets and forms.

Resources 158

Resources Software Video Class 158

Virtual

OCTOBER 2, 2013

Meg Whitman once described the evolution of eBay’s strategic mission in observing that strategy meetings went from being held once or twice per year, to being necessary several times a week. It’s critical that you’re working toward a focused and specific set of goals, with metrics and accountability measures built in.

California 100

California Process Association Management Social Media 100

GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Enter social media. Your helpful posts (content marketing) on the various social media platforms reach people that should be members.

How To 112

How To Social Media Directory Tips 112

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150