Association TRENDS

FEBRUARY 18, 2021

Making connections and growing professionally is most likely one of the top reasons why members join your association. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. Member retention. Member win-back.

Member Engagement 52

Member Engagement eBook Strategy Revenue 52

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. Market Focus.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Member Engagement.

Strategy 100

Strategy eBook Member Engagement Discount 100

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

MARCH 1, 2015

Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Member engagement begins with changing the conversation from your Association’s “outputs” to your member’s “outcomes.” Engagement as a Sales Strategy? The post Engagement as a Sales Strategy?

Strategy 100

Strategy eBook Member Engagement Survey 100

Higher Logic

JUNE 5, 2020

Online Community Strategy. Online Community Engagement Stats. The average overall stat is the average of all the communities in the research , while the advanced overall looks at all communities with approved, operational, and measurable strategies. Want to level up your community strategy? Marketing (45%).

Analysis 272

Analysis Cost eBook Report 272

Aptify

DECEMBER 13, 2017

Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes. So, act to influence your members across that whole lifecycle arc. Try these 10 foolproof steps listed in our ebook. You market and showcase your brand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

OCTOBER 8, 2018

In the same regard, there should be some strategy and budget considerations behind the modules you invest in. This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. What is your community’s top goal?

eBook 109

eBook Directory How To Member Experience 109

Higher Logic

JANUARY 24, 2019

After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement. There are a few essential elements to consider as you develop smarter communication strategies for your membership program.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

JANUARY 30, 2019

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Member engagement is well worth the effort.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Align Your Staff for an Effective Member Communications Schedule. Read more: 3 Ways to Strengthen Communication Using Smart Member Data.

Communications 174

Communications eBook Tools Team 174

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Potomac Core

OCTOBER 29, 2017

These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. Having an Association Supply Chain Advocacy Strategy positions Industries to more quickly and effectively respond. Association Supply Chain Advocacy Means Doing Fewer Things Exceptionally Well.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. It’s also a great way to determine your pain points when addressing your association’s event strategy.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Membersuite

OCTOBER 21, 2022

Analyze customers’ historical journeys so you can see what turns some of them into members. Discover what your most loyal customers do and what your most engaged members do. Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. Ensure Scalability.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Virtual learning strategies. Virtual networking. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. 3 Key Strategies to Become the Recession Ready Association. Association Loyalty.

eBook 147

eBook Survey Member Engagement Industry 147

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Include these 5 tactics in your strategy before hitting send. Segment email lists so that each member receives email that is relevant to them.

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Kelly Treadway, marketing and social media strategist, EventCurious. 1 CMP credit.

Handbook 239

Handbook Washington eBook DC 239

Potomac Core

AUGUST 2, 2017

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. This means your Association needs to build strategies that help your members achieve their business and professional outcomes.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Potomac Core

FEBRUARY 9, 2016

Before smaller for profit vendors beats your association to the punch, determine how research and strategic conversations with your board surface new opportunities to help your member companies address today’s evolving challenges. Big Data Strategies. Where is the unique value for associations?

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Potomac Core

APRIL 5, 2016

As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies. Member Engagement Creates Association Relevance. 60% Revenue Growth Reflects Inspiration and Momentum.

Innovation 100

Innovation Member Engagement eBook Industry 100

ISAE

SEPTEMBER 14, 2023

Additionally, these revenue streams can even boost member engagement. Offer new paid perks to members like access to exclusive webinars or presentations, courses designed by industry experts, conferences, and more to improve your association’s offerings. Create educational courses that can help members refine their skills.

Revenue 52

Revenue Learning Management System Course eBook 52

Potomac Core

JUNE 16, 2015

Odds are high that your board members are either preoccupied with business challenges or just plain bored with discussions on Association strategies. According to Rosenbusch, the entire tone of board meetings is much more positive and energetic because of the external market focus. Challenging Economy.

eBook 100

eBook Committee Member Engagement Strategy 100

Potomac Core

MARCH 22, 2016

Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. Positive Association Disruption through Member Engagement. CMAA too seeks to attract, energize, and engage young professionals in the club management profession. The 2016 PWC U.S.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MAY 5, 2015

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Market Disruption. Are boards and volunteers ready for their Association to position and help drive their industry positioning and growth in domestic and international markets?

eBook 100

eBook United States Revenue Innovation 100

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Host: American Marketing Association. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

JUNE 3, 2015

The process starts with a highly engaged and strategically focused board and concludes with a strategic plan amplifying industry growth objectives. Global Market Volatility. growth and global market volatility, companies are seeking new and innovative approaches to grow revenue. As the Conference Board notes modest U.S.

Case Study 100

Case Study eBook Revenue Member Engagement 100