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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

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Higher Logic Acquires Informz and Real Magnet

Higher Logic

We can’t believe how eventful 2017 has been for Higher Logic. increase in revenue, customers, and employees. Read more about the acquisition in our press release. We’re so proud of all the hard work our employees, partners, and customers have put in to help make this a banner year.

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Higher Logic Will Support Engaging Virtual Events in the Face of Coronavirus

Higher Logic

With coronavirus concerns growing , conferences and in-person events are being cancelled left and right. This puts a huge dent in revenue ; not to mention, these cancel l ations are a logistical nightmare. We issued an official press release today sharing our solution (available in full here ).

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Startup Stories: National Black Brewers Association

Associations Now

The craft brewing business accounts for nearly a quarter of the $120 billion beer industry revenue in the U.S. The National Black Brewers Association tells us what got them started, how they’re succeeding, and what they plan to do next. Starting point. Early work. ” Next steps.

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Planning a Ribbon Cutting Ceremony: Your Essential Checklist

MemberClicks

A ribbon cutting ceremony is an event that’s focused on celebrating your organization’s milestones or publicizing a new achievement. Finally, make sure that your photographer is aware who that person is so you can get lots of photos beyond just the key ribbon cutting moment, as well as photos of other important people at your event.

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Building Personas: Defining Your Audience

Higher Logic

What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. How much do they spend?

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Host More Successful Digital Events

Associations Now

A new benchmarking report on digital events, based on responses from 200 event producers, allows meeting professionals to see how their online events measure up and also identify areas of opportunity. Is your online event attendance growing? How much time does an attendee spend at your online event? And another 14.5