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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. Objection 2: Social Media.

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3 Ways This Customer Community is Humanizing the Customer Experience

Higher Logic

For example, remember the video of the West Jet airline steward that went viral? Our customers often come to us with complaints or questions over social media, email, or phone, and we try our best to make a human connection through those channels. There's a lot to unpack about customer experience from Genesys’s example.

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Daily Buzz: Don’t Forget About Small-Scale Innovation

Associations Now

Now, instead of an alert to login with a link to the member portal, we email them a link to view the newsletter directly without login,” he says. This turned a 4-click login process into a 1-click viewing process and made our members much happier.”. Social Media Today explains t he do’s and don’ts of creating brand recognition.

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

Social Media. Choose a CMS that allows members to access what they need, such as the login to their member portal. Leadership roles. Social Media. Social media gives your association additional ways to market and boost the number of ways you can communicate with your members. Personalization.

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Building a Membership Website That Works: 7 Steps

MemberClicks

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. “Not another social media column,” you grumble. Social media is hype—all Stetson and no horse. Social media is hype—all Stetson and no horse.” Social Media.

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From the Corner Office: Rob Sumner, CAE, Esq.

Association Adviser

The biggest mistake many associations make is just assigning the youngest person on their staff to be the social media person, with senior management not being knowledgeable enough about maintaining control of ownership of the sites. AA: What is the biggest mistake that associations tend to make with regard to their social media sites?