How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? They provide highly-personalized experiences that we’ve all come to expect.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Member Engagement and Retention. Objection 1: Price.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When the event is over the desert returns to its natural state, no trace to show of the bustling city that once was, and the Burning Man Regional Network works to play a vital role in the year-round extension of the Burning Man experience, supporting it as a global cultural movement.

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience. This is key to providing an excellent member experience. Marketing automation allows you to send your members content that is highly relevant to them and their situations.

4 steps to successful virtual events for your association

Nimble AMS

They’ve become a must-have for associations trying to replace lost revenue and member engagement from cancelled events. They’re also a convenient, low-cost option for providing members with content and networking opportunities year-round. Describe the “feel” of the online experience.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. Keep job postings open to the public to entice prospects, but make the application available to members only. This creates a public-facing benefit that helps potential members find you while also providing a compelling reason to join. Professional experience.

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

Experiences that illicit nostalgic feelings bring up something that people wish was still there or still true. That helps you build a stronger relationship with your customers or members. Companies have been using nostalgia to connect with customers and members for years. A recent Forbes article highlighted a few great examples of nostalgia in marketing, such as a hashtag that swept across Twitter a few years back: #InThe90sIThought.

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Socious

The entire experience is different. Get to know the nooks and crannies of technology, including how it has changed your members’ behavior at live events. Then put that information into action to give your members the experience they crave. Now, your members are used to having a computer with them at all time. If you don’t provide this type of mobile attendee experience , then you risk frustrating your members or being seen as behind the times.

How to attract new members in a budget-conscious world

Nimble AMS

What can you do to recruit new members when money is tight? Attracting new members to your association is always a top priority. Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options.

Ask the Association Veteran Anything – October 2020

Blue Sky eLearn

You can certainly ask your members and/or volunteers to moderate sessions, and the peer-to-peer interaction can help with engagement. . A worksheet can be a great application tool , to relate the topics discussed to their own experiences. How to price a hybrid event? .

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

If your community already does a great job engaging members , do you really need that functionality in your new AMS? For example, a strong integration lets members interact in your online community then pay dues in your AMS without feeling like they’re switching systems. At the most basic level, the number of people using software can affect pricing. Some SaaS platforms base their fees on number of seats, so more employees using the platform means a higher price.

Putting the Member at the Heart of Your Association’s Activities with a Modern AMS

Nimble AMS

It’s an approach that puts members at the center of an association’s activities. Aren’t your activities focused on member engagement, acquisition and retention? It serves as the foundation for a modern AMS that puts the member at the heart of an association’s activities. One example of this customer/member-centric approach is Salesforce’s use of artificial intelligence (AI) to power customer engagement.

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Back to Basics: Membership Models

Association Success

The foundations of an association shape the member experience. Every association has a unique way of working to make their members lives easier, and membership structures are the foundation upon which associations work. With some careful consideration, learning from other organizations, and research into what your members need, making changes to membership models is a healthy part of an association’s progression. Member dues and the value question.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it.

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. The recent Community Brands Member Engagement and Loyalty Study takes a close look at member benefits from multiple perspectives, including member career stage. Consider your pricing model.

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Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

Instead, they’ll create data silos that fragment your view of customers and members. Manually setting permissions and giving community members access to different areas is labor and time intensive. Automatic permissions also give your customers a smoother experience. Without an integration, your members likely need to sign in to each of your tech systems separately. That's a lot of extra work that can drive members away from your community.

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Daily Buzz: Predicting Future Success

Associations Now

Also: Engage members to keep them around. For example, if you’re trying to predict the success of a new conference, you can’t just look at past attendee ticket sales, apply the same strategies that it took to get there, and expect the same numbers. Sure, the meeting might have garnered great ticket sales—but if guests didn’t find the event to be worth the price, they might not be keen to purchase a ticket for future meetings.

A Little Less Costco, A Little More American Express

Association Success

Why do we ask our members to spend money to buy more things? In reconfiguring our membership system, we have also adjusted price points for dues, with very low dues for students, the most expensive for the active, experienced professional, and lower again in the retirement stage of the career. If you “join” Costco, you pay an annual fee to be a member so that you can go to their store and spend money. Too often in my opinion, our members pay so they can spend.

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Liftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation

.orgCommunity

It involves harnessing computing power to solve problems and to deliver new and more meaningful member experiences. Garth Jordan’s presentation on the Healthcare Financial Management Association’s transformation at.orgCommunity’s 2019 Innovation Summit is a great example of what organizations strive to achieve. They want to give their members effective tools to address the tough professional challenges the future may bring. The Digital Transformation Series, Part Two.

Why Building Teams Doesn’t Always Result in Teamwork

Associations Now

Teams discover that the constant entrance and exit of members weakens group cohesion and identity, making it harder to build trust and resolve issues,” they write. Individual employees pay a big price as well. They often experience stress, fatigue, and burnout as they struggle to manage their time and engagement across projects.”. That open discussion, they point out, are also opportunities for members to talk about what their other priorities are.

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Association Brain Food Weekly: 11.8.19

Reid All About it

Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Take away best practices on making your fundraising more social and successful examples of using social media in fundraising. Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your Member Experience. Building a Member-Centric Culture with Online Community.

Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

Members gain advantages too, from discounted dues to access to more programs and services. If your association has a national-chapter setup, chances are good you’ve considered the idea of a joint membership model, which offers members a dual enrollment and might come with extra discounts or benefits. A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services.

Association Brain Food Weekly: 4.17.20

Reid All About it

Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. She’s witnessed awesome and unbearable experiences. Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. How to Go Virtual (While Still Creating an Engaging Experience). PCMA Digital Experience Institute Office Hours.

SCD Group: Mobile Tools Impact Expectations of Association.

SCD Group

Mobile Tools Impact Expectations of Association Members. While I’m used to “mobile credit card readers” for rental cars, onboard snacks and other elements of travel, it is my first experience in restaurants. As you and other association professionals know, member experiences in their daily lives greatly influence their expectations from their associations. Has your association explored the availability and pricing of similar mobile payment systems?

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Association Brain Food Weekly: 6.22.18

Reid All About it

Member Engagement or Old Baggage? There’s a member engagement channel that too many associations aren’t leveraging. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth. Entrepreneurship in associations is about adding value—to our members and to society. Host: PCMA Digital Experience Institute. Advancing Member Experience with Site Search and Personalization.

Association Brain Food Weekly: 4.10.20

Reid All About it

Everyone is wondering, should we send out member renewals right now ? How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.