EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. What is a Membership Drive? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Looking to personalize and target your email communications strategy to different member segments? Objection 1: Price. Example: “X platform is cheap/free. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. 1 CMP credit.

Atlanta 195

Atlanta Price Revenue Denver 195

SCD Group

OCTOBER 11, 2012

I’ve posted before about the “magic pricing” for association memberships and a case study of one association that added a free member category. Is there a "magic" price for association memberships ? Now, Gregory Ciotti of The Daily Egg shares 3 Research Studies That Reveal Smarter Pricing Strategies.

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Price Strategy Case Study Recruiting 40

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: ASAE.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start.

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LMS Revenue Tips America 361

Membersuite

OCTOBER 21, 2022

An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Uncover the behavior of people who spend the most money at your association.

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Analysis eBook Software Report 142

Reid All About it

SEPTEMBER 25, 2020

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager. (JT Long, Smart Meetings ).

Case Study 285

Case Study Content Montana Price 285

Reid All About it

JANUARY 21, 2022

Explore other strategies that will help financial executives to better connect with nonprofit boards to advance strategic planning and innovative change. Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume?

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Thu 3/14 at 1 p.m. 1 CAE credit.

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LMS Price DC Washington 170

Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. The quick way to price your hybrid and virtual events. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts. Kim, Principal of Butterfly Strategies.

LMS 369

LMS Certificate America Committee 369

MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.”

Discount 52

Discount Price Sample Marketing 52

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” The state of millennial membership. Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Associations Now

MARCH 26, 2019

For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Examples include the Optical Society of America and Regulatory Affairs Professionals Society. Have you had success recruiting international members? What strategies or tactics work best?

Recruiting 109

Recruiting Recruitment Discount America 109

Potomac Core

APRIL 23, 2019

Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. The Index’s return to the Industry is helping to justify price changes with its customers. For example: Helped the Industry achieve passage of the FAA Reauthorization Act to facilitate extended air operations.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Virtual event sponsorship example. 5 virtual conference pricing strategies. Tony Rossell, Marketing General, Inc. ).

Montana 341

Montana Revenue Strategy Conference 341

MemberClicks

AUGUST 1, 2023

Examples include clubs, hobby and interest groups and sororities. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., This is known as a market expansion strategy.

Recruiting 40

Recruiting Recruitment Price Survey 40

Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

North Carolina 97

North Carolina Massachusetts Directory Recruiting 97

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. The corporate market is a growing profit center for them—and could be for your association too.

Chicago 200

Chicago Newsletter Mooc Education 200

Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

North Carolina 78

North Carolina Massachusetts Directory Recruiting 78

Nimble AMS

SEPTEMBER 8, 2020

Developing a strategy helps guide these decisions and makes your virtual event more likely to meet your goals. For example, how can you make the online learning experience interactive? For example, why do they like coming to your in-person events? Recruit speakers and sponsors. Build a plan. Get feedback.

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Revenue Content Examples Technology 78

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

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Price Products Marketing Discount 40

Reid All About it

JUNE 2, 2023

Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. . – I’m making an exception to list this $25 event because lunch and happy hour are included in the price.)

Technology 195

Technology Chicago Education System 195

Reid All About it

SEPTEMBER 17, 2021

Sponsorship strategy. His examples are classic: the Rules interfering and stopping good discussions, and hiding or masking “serious board dysfunctions by facilitating a false sense of professionalism or effectiveness among the board or staff.” Advocacy: 5 Effective Strategies for Managing Fast-Moving Issues. 86 Robert’s Rules.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Hear strategies for addressing challenges you might face in your public affairs program and how to get more bang for your lobbying buck.

Committee 195

Committee Education Software Technology 195

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

Price 40

Price Marketing How To Survey 40

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.

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Revenue Video Strategy Industry 195

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . You can make changes to your strategy based on these results. Pricing and demo available upon request.

Software 52

Software Association Management Price System 52

Reid All About it

JANUARY 18, 2019

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. A classic marketing mantra (about pricing) is flawed. Learn how associations improved their new member renewal rates by over 9% using four new-member onboarding strategies. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Associations Now

JANUARY 15, 2019

Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. For example, “create a special email for people who have attended in the past but missed last year.

Marketing 69

Marketing Discount Price Recruiting 69

Reid All About it

DECEMBER 9, 2022

At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. Market needs. non-members) would like.” Host: Fridays@4.

Colorado 39

Colorado Recruiting Recruitment Survey 39

MemberClicks

DECEMBER 19, 2023

For example, your goal could be to boost member retention and/or use events to grow your association’s membership. For example, are your vendor booths for attracting new hires or for selling products or services? Plan your content strategy. How will content support your marketing strategy? What do you want to accomplish?

Tools 52

Tools How To Software Cost 52

Membership Marketing

JANUARY 10, 2019

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

Marketing 74

Marketing Discount Price Review 74

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. • Pricing and offer – Psychological price points are for real. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Marketing Price 40