Your Guide to Effective [Not Annoying] Marketing Personalization
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. And what’s more , they’ve grown to expect it. But first…. Don’t be that “Hi [FIRST NAME]!”
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