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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. And what’s more , they’ve grown to expect it. But first…. Don’t be that “Hi [FIRST NAME]!”

Marketing 149
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Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100
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Association Brain Food: 8.18.23

Reid All About it

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Which is yours?

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Mission-Driven Startups: A Look at 14 Inspiring Companies

NXUnite

From providing innovative fundraising software to insightful consulting services, mission-driven companies play a direct role in nonprofits’ ability to achieve their missions. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow.

Software 130
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Medical Groups Collaborate on Mobile Health App Guidelines

Associations Now

These guidelines, which will be available online by the end of 2017, will direct app developers as well as inform consumers and healthcare professionals using these tools. The post Medical Groups Collaborate on Mobile Health App Guidelines appeared first on Associations Now.

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CEA Issues New Privacy Guidelines For Wellness Devices

Associations Now

As more and more people use wearable devices to monitor their health and fitness goals, the Consumer Electronics Association wants to make sure user data is protected via a new set of privacy guidelines. Last week the group released a new set of privacy guidelines [PDF] aimed at companies that handle personal wellness data.

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Association Brain Food: 2.2.24

Reid All About it

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.