Membership Hack: Recruiting Award

Associations Now

To encourage membership recruitment, the North American Association of Floor Covering Distributors gives an award to the member who is the biggest connector. How to hack it? This award has become an effective way to incentive our recruitment process.”.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. But perhaps more than anything else, sales operations brings a system to selling.

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Preparing for the Days, Weeks, and Months Ahead

Moery Company

I’ve got a very direct message for you today: it’s time to get tough. This is a great opportunity for us as well, here’s what I mean: This is probably the biggest professional economic test we are ever going to face within our associations and in our lifetime.

How to Design a Successful Mentoring Program

Association Adviser

Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Recruiting. Should I run a pilot program to test the waters?

How to Gain Strategic Insight from Digital Metrics

Association Adviser

Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. Don’t fall into the trap of optimizing to platform and network metrics. For strategic insight, develop a theory about how digital supports your objectives, then develop a measurement framework and fit metrics to it. Three steps to strategic insight through digital metrics.

How to Meet the Membership & Education Expectations of Millennials and Gen Z


Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. But YPs are hungry to get ahead. YPs expect educational programs to offer current, up-to-date information.

How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Read Part 2 to learn how to: Find out if joint membership is a good idea for your association. Now, we’ll take our joint membership plan through the steps to implementation. Introduce the joint membership plan to chapters. How much will joint membership cost?

It’s Time to Get Tough – Association Hustle Podcast Episode 232

Moery Company

Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. I try to do those things every single day.

Membership Hack: Referral Dollars

Associations Now

The International Association of Registered Financial Consultants doles out a $25 referral credit to any member who refers recruits during an end-of-year membership drive. The dollars can be used to pay down next year’s dues. How to hack it?

Association Law Blog: The IRS, Private Inurement and Non-Profit.

Association Law

skip to main | skip to sidebar. This blog focuses on legal issues of interest to association leaders, including executives, volunteers and members. It is NOT intended to provide legal advice, but rather to share my informal thoughts on legal issues commonly faced by trade and professional associations, as well as foundations and other charities. Indeed, even the IRS admits that it is unable to assign it a precise definition. Payments to Insiders.

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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

According to Aberdeen Research , firms with online communities: Enjoy 5.4x Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. When You Need a Good Customer Reference.

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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

You may have a customer journey map – an agreed-on, cross-departmental plan for how you will support customers throughout their experience with you, with the goal of delighting them and creating loyal brand advocates. So it pays to have a great support system. Want to learn more?

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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A Gaming Company Tamed Toxic Trolling - What They Learned Could Help Your Community

Higher Logic

How do you change the behavior of millions of community members? That’s the problem Riot Games had to solve with their game, League of Legends when they realized that antisocial behavior - like gamers using racial and homophobic slurs with each other - had reached toxic levels.

Play Favorites with Your Members by Customizing Member Communication

Association Adviser

For some member subgroups, the need to provide more or different information is clear. New members, for example, need guidance about how to become involved in your association and how things are done. Consider how these groups like to receive information, too.

Seeking Two Brave Association Executives

Association Success

I wanted to share an exciting opportunity surrounding the Engaging Associations Forum conference, which will be held in Ottawa, Ontario July 19 th -21 st. (To To read more about the conference, click here ). EAF is looking for two courageous association exec volunteers- one from a trade association and another from a professional association – to be on stage in the ‘heart seat’ (because a ‘hot seat’ sounds alarming, disarming, and frankly un-Canadian) for one of their sessions.

Membership Hack: Referral Incentives

Associations Now

The Association of Academic Physiatrists incentivizes members who recruit members in August. For each new or reinstated member who joins, the referring member gets entered into a raffle. How to hack it? Summer doesn’t have to mean a slowdown for membership recruitment. This month, the Association of Academic Physiatrists launched a member acquisition campaign to incentivize member referrals—something that often influences the decision to join.

Association Brain Food Weekly: 7.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. I’ll be happy to feature it as long as it’s not too product-centric.

Building Inclusive Online Communities

Higher Logic

How might your perception of me be shaped by that one piece of information? How implicit bias affects communities. And, since we’re each getting millions of bits of information a second but can only consciously process about 60 bits , no one is immune to snap judgements.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. For a young person who’s not working or who’s living paycheck to paycheck, shelling out a few hundred bucks may not be feasible. Recruitment strategy: help millennials get jobs.

Happy employees, big dollars

Aaron Wolowiec

I remember the first time a boss took me out to lunch for a job well done. Happy, loyal employees are the backbone of a successful organization, or so it seems, according to a recent study by Gallup. Managers need to be coached and encouraged to participate in professional development.

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Experts from Associations, Guilds to be Crucial in Notre Dame Restoration

Associations Now

Now, France looks to experts to restore the medieval church. A fire at Notre Dame Cathedral Monday destroyed the famed medieval church’s roof, along with other historical and religious artifacts, leading to an outpouring of support and calls to repair the damage.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

What to open? What to ignore? It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Keep this in mind when trying to reach your busy members. How do your association’s metrics stack up?

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The Trick to Innovating with Gen Y

YourMembership Blog

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation.

Innovating the Lean Startup Way

Eric Lanke

We're non-profits, we're trying to change the world, and our resources are, frankly, often not up to the task. When it comes to applying lean startup methodology to our product and program development processes, all the liabilities I just described are not liabilities at all.

Resolve to Maximize Your Association Management Software This Year

Association Adviser

As we all know, it’s customary to begin a new year by setting resolutions for what we’d like to achieve. For these associations, it’s important to creatively maximize the use of existing resources, and use them in ways that may not have previously been considered. Happy New Year!

Association Weekly Wrap-Up for March 15th!!

YourMembership Blog

Happy Friday and Welcome to the Weekly Wrap Up brought to you by the team at! The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. Please feel free to leave a comment, ask a question or just enjoy the week’s top ten picks! They’ve done a lot to move up the ranks to their position.

4 Association Readings for the Fourth

SCD Group

Are you walking the tightrope when it comes to your association’s membership marketing? By Meagan Rockett via XYZ University Shelly Alcorn, an association blogger, describes this situation as follows: “Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests,” she writes.

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The Moneyball Effect: Using Your Data


Maddie and I were lucky enough to attend a cool event put on by Avectra a few weeks ago, that they called The Moneyball Effect. The “ Moneyball ” reference, of course, is to the book/movie by that name that tells the story of Oakland A’s manager Billy Beane.

Want More Engaged Members? Clean Up Your Data

Association Adviser

To fully engage members, your membership management team should know as much as possible about each member and have that information at your fingertips. When members trust you to store information about them, you don’t want to jeopardize that trust by responding to or engaging with them based on inaccurate information. When it comes to member data, go for quality over quantity. . Some members are more valuable to your organization than others.

Association 4.0 by Sherry Budziak and Kevin Ordonez

Eric Lanke

This book was handed to me at a recent WSAE event I attended -- handed to me not by the authors (who were also there) but by the WSAE staff executive, and with a specific request. Eric, you like to read. There is an app for everything from grocery shopping to picking stocks.

Association Brain Food Weekly: 6.15.18

Reid All About it

The weekly list of free educational events and resources for the association community… The Atlantic takes a look at the death of higher education due to declining enrollment. A few years ago I came up with some crazy ideas about how associations could transform higher education.

Lunchtime Links: Prepare for the Generational Shift

Associations Now

A new poll suggests that young Americans believe that by joining nonprofits, they’re contributing to positive societal changes. Here’s how this finding can transform your organization. Your organization may be perpetually recruiting new volunteers to drive its mission.

Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

Associations wants to hire people who have the savvy and skills to thrive in today’s evolving marcomm environment. Here’s how to find your next superstar. I’m sure you can relate to this scenario: It’s Friday afternoon, and it has been a relatively calm week.

Retired Members: Tough to Serve, Too Many to Ignore

Associations Now

There aren’t a lot of clear best practices in associations for how to craft a successful membership offer for your industry’s retirees, but with baby boomers moving past 65, it seems like an opportunity ready for the taking. Which brings us to: Do the Math.

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one.

What’s in This Publication for Me?

Association Adviser

Our poll showed that 64 percent of respondents rely on non-dues revenue for one-quarter to one-half of their total revenue, and almost 25 percent said they count on non-dues revenue for the majority of their funds. Regularly thank your advertisers — not just when it’s time to renew their ad.

Online Jobs for College Students


It is the only place where you are allowed to be ‘poor’ and intoxication is not frowned upon. So, trying to take on some extra work on top of your academic endeavors can be quite taxing, and it is essential to look for a job that will not take up too much of your time.

Tutoring Jobs


You will be surprised to find that there are very many people requiring the services of a private tutor. have recently begun to learn English, and hence, English tutors are in high demand. There are many opportunities for you to make money if you can teaching. How does it work?

Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

During our April 16 Higher Logic Learning Series webinar on volunteerism in honor of National Volunteer Week (#NVW2015), Peggy Hoffman and I were unable to get to all the questions in our allotted hour. So we’re hitting the rest now: How do you find out what rewards the volunteers like/want? And it’s OK to be forward about it: “What would be a meaningful way for us to show our appreciation for your contributions?” So how do you make the transition?