Social Media for Associations: Challenges and Opportunities

Association Navigator

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Social media allow your members to quickly and easily communicate directly among themselves.

Association Social Media: The CFA Institute

SocialFish

The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. Along the way, I took on responsibilities for digital innovation as well as mobile and content strategy.

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Integrating social media into the association communication mix

The Big Picture

Integrating social media into the association communication mix. Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? Posted at 11:31 PM in Social Media | Permalink. Innovation.

Social Media Roundup: Hire and Nurture Innovators

Associations Now

Innovative ideas can revolutionize an industry, no matter whether it’s hardware or dance. But, how do you recognize an innovator during the hiring process? That, and more, in today’s Social Media Roundup: Getting Ahead With Innovation.

Social Media Roundup: To Innovate, Change the Culture

Associations Now

Leadership teams in big organizations must adjust their approach to tackling issues that inhibit innovation. Reassess the mess and create a more structured environment to stimulate innovation. An innovation initiator’s tips and more, in today’s Social Media Roundup.

Association Social Media Jobs This Week – December 15

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. bottled water authority, resource, and venue for thought leadership in the industry. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies – new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Social media is transforming how government engages with citizens and how it delivers service. Agencies are using social media to share information and deliver service more quickly and effectively than ever before. Part 1: Social Media Metrics and Social Data: Why They Matter.

Change is good…right?

Aaron Wolowiec

Most of us realize innovation is key to driving a business forward. Nearly 350 associations participated in the Association Innovation Benchmarking Report , which found most associations are at least moderately innovative. Leaves change. People change. And yes, businesses change.

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Change is good…right?

Aaron Wolowiec

Most of us realize innovation is key to driving a business forward. Nearly 350 associations participated in the Association Innovation Benchmarking Report , which found most associations are at least moderately innovative. Leaves change. People change. And yes, businesses change.

Survey 201

What I’m Reading

Spark Consulting

New data proves that diversity promotes innovation. Social Media Examiner has some great tips for becoming a thought leader in your industry , and isn’t that one of the things all associations want? Google has made some changes to Gmail, and they WILL affect you.

Why Your Social Media Efforts Aren’t Working

SocialFish

This great slide deck By Olivier Blanchard from FusionMex, where Jamie spoke recently , is chock full of what you need to know about why your social media efforts are stalling.

Association/Nonprofit Social Media Jobs

SocialFish

Communications Manager, Multimedia/Social Media – American Heart Association (Dallas, TX): “The Communications Manager, Multimedia/Social Media performs external AHA news communications via the AHA homepage, online newsroom and AHA social media outlets. This position plans, develops and produces multimedia news materials, such as video, audio, podcasts, and photography, for posting on the AHA newsrooms and on AHA social media outlets.

Social Media Roundup: Should You Invent or Innovate?

Associations Now

Let’s dive back into the age-old debate on whether leaders should focus on innovation or invention. When it comes to your leadership style, are you innovative or inventive? That, and more, in today’s Social Media Roundup: How To Lead.

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies - new toolkit for federal agencies, which could be useful for associations and nonprofits as well. “Social media is transforming how government engages with citizens and how it delivers service.

Social Media Roundup: Lessons From Jeff Bezos’ Leadership Style

Associations Now

That, and more, in today’s Social Media Roundup: Who’s The Boss. “Take a long-term view, and the interests of customers and shareholders align” businessinsider.com/jeff-bezos-thi… #leadership #assnchat.

How to make the most of your enterprise social media network

Disciple Media

Business people are no different, which explains the rise in popularity of enterprise social media networks. Ten years ago, only a handful of (mostly big and wealthy) companies offered their employees membership to a private social network.

Cool Association Social Media Jobs This Week – March 2

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Social Media is the Wave

Jamie Notter

Leadership insight.right when you need it. Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? But if we focus too much on social media and what it is doing to our marketing, we run the risk of missing the bigger picture. Social media is giving us a bit of an advance warning that things are changing.

Social Media Roundup: Refresh Those Creative Juices

Associations Now

Tips to boost creativity, and more, in today’s Social Media Roundup: Right-Brain Ways. RT @ChatterBachs : 10 Strategies for Increasing Your #Creativity @DanielBurrus [link] #assnchat #innovation #nonprofit. Give your creativity a boost with a shot (or two) of inspiration.

What I’m Reading

Spark Consulting

Social Media Examiner has tips for promoting your event via social media. blog roundup conferences innovation leadership management productivity social media Associations Now Cindy Butts Facebook Harvard Business Review Jamie Notter Jeff De Cagna Lifehacker SHRM Social Media Examiner SocialFishDid you observe the National Day of Unplugging last week? What did you learn? You know what’s awesome? Minimum Viable Awesome.

Innovators Network Differently

Velvet Chainsaw

It’s no longer enough to just attract the movers and shakers to provide social proof of networking value. Consider connection accelerators like social media, mobile-apps, gamification and attendee appointments too. Innovation-driven attendees network different(ly).

What I’m Reading

Spark Consulting

Looking for innovation? Better create a culture of unique strategy, leadership, trust, autonomy, comfort with failure, and GSD. Social Media Examiner has a list of tools to help you get there (also, my head just exploded from TOO MUCH AWESOME). Guy Kawasaki’s 10 tips for nonprofits using social media. Social media is not likely to result in sales (at least according to Coke, and they should know), but that doesn’t mean you should drop out.

Social Media Roundup: Real-Time Analytics, in the Flesh

Associations Now

Also: an association CEO’s best leadership advice. Read all about it in today’s Social Media Roundup: Check the Pulse. Innovated Digital Wristband Can Gauge How Your Audience is Feeling – Genius Idea @_Lightwave [link] #eventprofs.

Social Media Roundup: Brainstorming With Branch

Associations Now

How one association tried brainstorming with Branch, and more, in today’s Social Media Roundup: Online Brainstorming Session. With big questions and a useful widget, the Online News Association is crowdsourcing ideas for its next conference in innovative ways.

Social Media Roundup: Clips for Thought

Associations Now

ASAE 2013 presenters and attendees share their video recommendations, including the key to inspirational leadership and what CIOs need to do to keep conversations productive. Also in today’s Social Media Roundup, why IT officers need to reignite dialogue with clients.

Come Chat about Member Engagement

Spark Consulting

innovation leadership membership social media whitepaper #assnchat Anna Caraveli engagement KiKi L'ItalienAre associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. The thing is, most of us aren’t really doing it well.

What I’m Reading

Spark Consulting

Eight tips to fight back (one of which is “quit relying on Facebook for your social media interaction” to which I say TRUTH). Associations Now highlights some great recent events and studies that all point out: social media should not be used as just another broadcast mechanism where you (or your association) can shout about how great you are.

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What I’m Reading

Spark Consulting

What’s your leadership mindset: linear or exponential ? Does increased social media use make people more unhappy ? blog roundup innovation leadership marketing membership social media Associations Now branding Eric Lanke Inc. Innovation Excellence Jamie Notter Wired It’s important to embrace failure, sure, but don’t let that prevent you from doing your homework in the first place.

Community Leadership: Getting Everyone to Participate

Higher Logic

Leadership hype always focuses on the C-suite – are your executives on social media? But here’s another consideration: have you ever tapped leadership beyond the C-suite? 66% Mature communities had formal leadership/advocacy programs.

What I’m Reading

Spark Consulting

Social media trends for 2014 (aren’t some of these the same “trends” we’ve seen for the past 5 years?). Associations Now shares the top five leadership lessons from 2013. blog roundup cool technology innovation leadership management marketing social media advertising Anna Caraveli Association Adviser Associations Now CRM Eric Lanke Innovation Excellence Jamie Notter Jeff Hurt LinkedIn Maddie Grant Mashable New Year''s Resolutions Socious Tom Hood

What I’m Reading

Spark Consulting

The real reason associations don’t innovate? Jamie Notter builds up a full head of steam on the topic of leadership (and it’s good stuff). blog roundup innovation leadership management membership social media young professionals Avectra Big Data Deirdre Reid Eric Lanke Innovation Excellence Jamie Notter Jason Lauritsen KiKi L''Italien Shelly Alcorn Technology Review Twitter

Review 183

What I’m Reading

Spark Consulting

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Social steganography (using coded language and images), teens and Facebook advertising, or your ads might not be reaching the people you mean them to reach (I wonder if that has any bearing on the above points).

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Social Media Roundup: The Latest Headache From Google+

Associations Now

That and more in today’s Social Media Roundup: A Controversial Opt-In. Social Media Hunger Games! Age does not necessarily dictate leadership] A Crash Course In Leadership For 20-Something CEOs [link] #asaeyp #assnchat.

What I’m Reading

Spark Consulting

blog roundup communication conferences curation innovation leadership management marketing membership social media Aaron Wolowiec ASAE Associations Now Innovation Excellence Joe Pulizzi Kathi Rabil Kim Howard Marketing General surveys Upworthy Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP.

Survey 177

What I’m Reading

Spark Consulting

If “real innovation is always the outcome of ongoing discourse among a small group of innovators who truly understand the importance of what they’re working on,” what does that mean for open innovation projects ? Does the existence of language stifle innovation? (as Tips for using social media as part of your crisis communications plan from the SocialFish blog.

Review 183

What I’m Reading

Spark Consulting

Eric Lanke gets real: you are not innovative. It requires leadership, clear goals, and a strong sense of mission. Reasons why innovation programs fail ? Social media: are you speaking Spanish in Iceland ? blog roundup cool technology curation innovation social media volunteering Associations Now Eric Lanke Gary Vaynerchuk Innovation Excellence Mariner Management Technology Review Want a good answer?

Review 183

What I'm Reading

Thanks For Playing

Everyone's all excited about Facebook's new Graph Search, aka Facebook takes on Google, including Social Media Examiner , ASAE , and SocialFish. An interesting look at why innovation is so hard. Innovation is a product of CONSTRUCTIVE conflict. Is there a leadership gene ? Why don't more people use social sign in? social media examiner blog roundup Facebook innovation leadership Social Fish RFP process ASAE

Social Media Roundup: An Overlooked Arsenal in the War for Talent

Associations Now

Organizations that plan to survive 21st-century competition need to put more focus on hiring women for leadership roles. The lack of women in top leadership positions stretches from the Fortune 500 to nearly every possible economic sector.

Can associations keep pace in the tech race?

Aaron Wolowiec

That includes membership growth, non-dues revenue, social media and Big Data. According to Naylor’s chief innovation officer Marcus Underwood, as the typical screen size has grown rapidly, so has the way in which people use their devices. “In

What I'm Reading

Thanks For Playing

10 solid tips for social media time managemen t. What are the top obstacles to innovation? Shelly Alcorn blog roundup Harvard Business Review social media Jeffrey Cufaude innovation membership leadership Engage365 ASAEDo we all work where all the management practices are above average? Not hardly. Difficult problem to solve? Better get some more women on your team, stat.

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