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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Association Brain Food: 4.26.24

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TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. She offers advice on getting a team together to develop and regularly review the model, and what to cover during team meetings. Association trends. Engagement scoring. Content marketing.

Content 223
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Association Brain Food: 8.25.23

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TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days. Membership trends. Gen Z and millennials.

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Association Brain Food: 1.12.24

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If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. Young member engagement. Member mobile app. 1 CAE credit.

LMS 268
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Association Brain Food: 10.20.23

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TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Learn innovative engagement strategies for this digitally native generation.

Maryland 274
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Association Brain Food: 4.12.24

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TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition.

Revenue 257
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Association Brain Food: 1.19.24

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It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Hybrid/remote teams. Membership.

Revenue 257