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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Howard Givner, Event Leadership Institute Founder & CEO. Email Marketing Workshop. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: New York Society of Association Executives. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership.

Innovation 359

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JANUARY 28, 2022

For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.

Newsletter 195

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Even more shocking (to me), year after year, new leaders take the reins—until they don’t. Julie Weed, New York Times ).

Chicago 221

Chicago Massachusetts DC Washington 221

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DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019.

Vermont 285

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JANUARY 22, 2021

Host: New York Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Host: ASAE Marketing Professionals Community. What does that mean?

Innovation 370

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SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Recruiting Recruitment Project Technology 329

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

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APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training.

District of Columbia 170

District of Columbia DC Washington LMS 170

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

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JANUARY 12, 2018

Peggy Hoffman shared some ideas on a recent Billhighway webinar on how to reinvigorate your chapters by creating more appealing volunteer opportunities and building a chapter leadership pipeline. Some quick hits: The New York Times, with more than 3.5 Telemarketing Still Has a Place in Today’s Association Marketing Mix.

DC 153

DC Washington eBook Marketing 153

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JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth. CAE credits.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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APRIL 29, 2022

Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Marketing Analytics.

Revenue 39

Revenue Louisiana Technology Recruiting 39

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. 12 Most Out of This World Leadership Lessons from Star Wars. R2D2, Princess Leia and Han Solo can teach us a thing or two about leadership. The New York Times. ASAE 2012 Marketing Membership & Communications Conference. Social Media Examiner.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

JUNE 27, 2017

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. If you drop a link into Kinja from The New York Times , we create an inset that has the headline, the thumbnail and the little short summary text.”.

Florida 58

Florida New York Content System 58

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AUGUST 19, 2022

It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Make sure you (and your association’s leadership) aren’t falling for any of them. Cloey Callahan, Worklife News ). New York Times , no paywall). Hybrid work myths.

Technology 43

Technology Software Cost Products 43

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MAY 6, 2022

Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. He identifies three areas to explore for signals of “outside-in” change : new laws, competition and emerging technology. It continues to see record levels of engagement and its revenue is up by 34%.

Arlington 39

Arlington Project Newsletter Revenue 39

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Event communications. Dan Crowd ). Tenenbaum, Esq.,

North Carolina 74

North Carolina Content Montana Social Media 74

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APRIL 17, 2020

Leadership decisions. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Sip and Share: Fears & Forecasts for Content Marketing.

North Carolina 44

North Carolina Montana Revenue Content 44

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JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. At The Free Press (my new favorite daily), Amanda Fortini reminds us that commonly held stories are often untrue. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

APRIL 16, 2013

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). From the Corner Office Leadership Association membership Carol Khoury membership NYSSA revenue' Carol Khoury.

New York 60

New York millennials Analysis Revenue 60

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Host: New York Society of Association Executives.

Content 39

Content Education Recruiting Recruitment 39

Plexus Consulting

APRIL 18, 2015

Worth, President at Plexus Consulting Group, LLC Too many US organizations see foreign markets as good “resell” markets—places where they can make an easy profit by reselling US products they’ve already developed. shows were being relegated to early morning time slots in Asian and European markets.

New York City 40

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Host: New York Society of Association Executives. Virtual conference design. More info/register.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Turn Member Engagement and AMS Data into Effective Marketing. Tue 9/10 at 2 p.m.

Chicago 37

Chicago LMS New York Content 37

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. It’s fun to have broccoli in a new format. New Idea$: Not Your Grandma’s Non-Dues Revenue.

San Diego 370

San Diego Price Strategy Education 370

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MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Gabrielle Hamilton, New York Times ). How is your association demonstrating leadership to its members and community? Anne Saxelby, Eater ). “My

North Carolina 273

North Carolina Revenue Strategy Education 273

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SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and New York, NY.

North Carolina 34

North Carolina DC Washington New York 34

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NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. People are often promoted into positions of leadership and management without having formal training in ether. Leadership is something you can work on and develop over time. Host: New York Society of Association Executives.

Survey 195

Survey Revenue Price Team 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains. Innovation and membership growth.

Learning Management System 285

Learning Management System Education Communications Technology 285

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AUGUST 20, 2021

Host: New York Society of Association Executives. Presenter: Don Schmincke, Author, Speaker, Sage Leadership. The New Playbook for In-Person Events: Enhancing the Experience while Managing Risk. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. 1 CAE credit. More info/register. CAE credits. 1 CMP credit.

Revenue 195

Revenue Content Resources Strategy 195

SCD Group

NOVEMBER 27, 2012

The work stoppage – which has gone past 70 days – has resulted in cancellation of more than a third of the season, their traditional New Year’s Day outdoor game and their All-Star Game. Komen's executive vice president and chief marketing officer and the CEO of Komen's New York City affiliate both resigned.

New York City 40

New York City Indiana Ohio New York 40

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OCTOBER 16, 2020

Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Will the Pandemic Reshape Notions of Female Leadership? Hear how the pandemic could fundamentally reshape notions of female leadership. Tackling Multicultural Marketing Like a Pro. Host: Marketing General Inc.

Indiana 221

Indiana Review Education Conference 221