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#LAstory: How Discover Los Angeles Won Instagram

Associations Now

The Los Angeles Tourism & Convention Board’s recent ad campaign “What’s Your L.A. More on how the Los Angeles Tourism & Convention Board, through its Discover Los Angeles brand, used photos from the Instagram-famous to pitch its message: “Instagram-famous”? The secret?

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Los Angeles Proposes Plastic Grocery Bag Ban

Associations Now

Associations’ reactions were mixed after the Los Angeles City Council voted to ban the use of plastic bags by grocery stores. Los Angeles grocery store clerks are going to need a new line of questioning for shoppers if the city’s plastic bag ban gets final approval. Association reaction was mixed following the vote.

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Production Music Association Works to Boost Gender Equity in Field

Associations Now

Women are making some gains, but men still dominate the music production industry. Gender diversity in the music industry has a long way to go; the Production Music Association wants to help. The post Production Music Association Works to Boost Gender Equity in Field appeared first on Associations Now.

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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. Looking for a boost in productivity?

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Golden State collaboration: CAI California chapters discuss year ahead

Ungrated

and president of the CAI Greater Los Angeles Chapter. “We Part of that includes upholding a diverse and inclusive board, handling social media discourse with care, and resolving conflict productively. We forged a deeper understanding of each region’s needs and an authentic call for collaboration.

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Strategic Adaptation

World Class Boards

An oft-cited quote from success expert Brian Tracy states: “When an airplane leaves Chicago for Los Angeles, it is off course 99% of the time. But sticking too closely to the letter and detail of a plan can actually take you farther away from achieving your desired outcome. This is normal and to be expected.

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How Japan Is Selling Americans on Craft Beer

Associations Now

Introducing the public to a new type of product isn’t always easy, but a catchy slogan definitely helps. JETRO’s marketing arm, the Japan Food Product Overseas Promotion Center (JFOODO), is launching a new campaign with the trade group Japanese Craft Beer. JFOODO Director General Hiroki Oizumi was optimistic about its chances.