Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions.

Revenue 79

Revenue eBook Tips Team 79

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60

Revenue Education Directory Newsletter 60

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. The conversations highlighted issues between CPAs and the Department of Revenue (DOR), including technical issues and software glitches that MSCPA wasn’t aware of, so it stepped in to help. “We

Case Study 120

Case Study Massachusetts Newsletter Software 120

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.

Revenue 64

Revenue Content Survey Newsletter 64

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Sponsor placements.

Examples 130

Examples Directory Software Video 130

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. Associations need more revenue and members need more services. Associations need more revenue and members need more services. Can Associations Perform Like Marketing Agencies? a business expense. Associations face competition.

Proposal 84

Proposal Revenue Review Newsletter 84

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. Magazines and other print media offer something digital content just can’t touch, literally. Roll the Presses. Tangible Intel.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Phase 1: Pre-planning. How will the content be communicated?

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Phase 1: Pre-planning. How will the content be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

.orgSource

MARCH 18, 2024

For example, you pay a membership fee to join an association and receive a long list of available products, like newsletters or certifications. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities. Our value is not in a magazine or even standards. I understand that sentiment.

Examples 88

Examples Revenue millennials Strategy 88

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Association Success

JUNE 17, 2019

publications (magazine, newsletters, blogs, etc.). marketing products (sponsorships, advertising, exhibits). It’s extremely difficult to stop or sunset products and services that should “go away” when there is no planned replacement revenue coming down the pike from products in the introduction and growth phases of the cycle.

Products 117

Products Revenue Newsletter Project 117

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . The internet has revolutionized the way we consume content.

Content 107

Content Strategy Library Newsletter 107

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. In practice, this means putting tried-and-true digital marketing tools to work. Launching ongoing or limited run newsletters that curate industry news and insights.

Technology 78

Technology Newsletter Content Tools 78

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Association Adviser

JANUARY 24, 2019

That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. You should also include regular calls for member-created content in your magazine, newsletter and on social media. How Content Opens the Door to New Streams of Non-Dues Revenue.

Communications 61

Communications Content Newsletter Directory 61

Association Adviser

AUGUST 20, 2018

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps. 2 spot on this list.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

JUNE 17, 2014

3 Ways to Get Members to Read Your Marketing Communications. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. Amanda Kaiser. Best of the Web'

Directory 60

Directory Newsletter Revenue Communications 60

Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How to Communicate After a Train Wreck.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. BtoB Magazine. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. link] Gr8 stuff! B-to-B Print Media Shows Resilience. John Obrecht.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

SteveDrake RT @LoriWoehrle: Nondues revenue ideas are closer than you think. BtoB Magazine. Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. link] Gr8 stuff! B-to-B Print Media Shows Resilience. John Obrecht.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

NOVEMBER 13, 2018

Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space.

Price 100

Price Revenue Discount Newsletter 100

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Association magazines are growing in content and circulation while remaining an important member benefit.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

SEPTEMBER 24, 2013

AENC Marketing & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The Game of Association Growth. Sarah Hill. Visit Us at These Industry Events.

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Association Adviser

MARCH 18, 2014

ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. June 4-5, 2014. Multifamily Exchange Event. May 18-21, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

MAY 14, 2013

Why Email Newsletters Won’t Die. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link].

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

APRIL 15, 2014

ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Georgia Society of Association Executives Annual Conference.

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

FEBRUARY 18, 2014

ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Meet with Group Publisher Tracy Tompkins. June 4-5, 2013.

Georgia 60

Georgia Directory California Newsletter 60

Membership Marketing

JANUARY 10, 2018

An article published in the association’s newsletter can address the careful process that was followed to make the changes and the larger benefits to the industry and to members. Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures.

Communications 56

Communications How To Recruiting Recruitment 56