Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. you guessed it.

Communications 223

Communications Survey Social Media Revenue 223

ISAE

SEPTEMBER 7, 2023

Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. You'll also be able to choose which areas you want to focus on with your strategy, which would be much more difficult with a limited in-house team.

Marketing 52

Marketing Indiana Newsletter Social Media 52

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. In your market research discussions with employers , you’ve learned about the need for more employees to know how to use a new technology that’s quickly being adopted in your industry.

Content 150

Content Marketing Education Course 150

EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Members-only spaces. Member benefit page. Sponsor placements.

Examples 130

Examples Directory Software Video 130

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Associations Live

OCTOBER 21, 2013

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1. Here are some highlights from our meeting.

Communications 40

Communications Strategy Social Media Newsletter 40

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Social media advertising.

Revenue 159

Revenue Tips Social Media Newsletter 159

Association Adviser

JANUARY 25, 2019

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. A comparison of a “before” newsletter and “current” one shows that total opens nearly doubled, which equates to thousands more opening the enewsletter every week. Its effect?

Communications 61

Communications Social Media Newsletter Survey 61

Trade Association CEO Blog

FEBRUARY 12, 2011

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

Newsletter 28

Newsletter Michigan Communications Education 28

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. New England Society of Association Executives Technology Conference. ASAE Technology Conference & Expo. Does your association have a magazine, newsletter, directory or website in need of revival? SmartBlog on Leadership. Tony Rossell. Associations Now.

Directory 60

Directory California Social Media Newsletter 60

.orgCommunity

NOVEMBER 29, 0002

Posting content for members on YouTube is kind of like stopping your magazine or newsletters and instead, just posting those on social media. You give up your membership information to a competitor who has much more money to spend on technology and artificial intelligence. Take that one step further.

Social Media 40

Social Media Content Video Revenue 40

Association Adviser

SEPTEMBER 24, 2013

New England Society of Association Executives Technology Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association Executive Exchange.

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Associations Now

MARCH 15, 2017

What we’re seeing is that there are consistent methods for improving your entire membership strategy.”. While the general findings indicate that membership rates continue to hold steady, some data nuggets on tactics used by membership departments are particularly useful for associations thinking about fine-tuning their renewal strategy.

Survey 81

Survey Newsletter America Report 81

Association Adviser

OCTOBER 15, 2013

New England Society of Association Executives Technology Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association Executive Exchange. Features'

Directory 60

Directory Virginia Newsletter Revenue 60

Associations Now

SEPTEMBER 26, 2017

Well, you can, but that’s not your best strategy.). The group also took advantage of convention posts from its industry partners, which could create more technologically sophisticated posts. Preview meeting content in the magazine and/or newsletter. Provide some background in an article.

How To 68

How To Social Media Newsletter Video 68

Association Adviser

JANUARY 16, 2013

This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. But what about resolutions for your business technology? Make 2013 the year you make changes or look into new technology trends to help you work smarter and more efficiently.

Directory 60

Directory Texas Price Newsletter 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. This technology may not be far off. 14T5cIp #assnchat. Kent Lewis. iMedia Connection. Alison Hall. MeetingsNet.

Georgia 60

Georgia Directory Newsletter Conference 60

SCD Group

DECEMBER 11, 2016

That means a duty to the organization to monitor trends and adjust association strategies to fit the changes. Governing board processes developed 40 to 50 years ago don't work as well in today's technology-driven world. Some respond better than others. Association boards and association executives have the Duty of Foresight.

Kansas City 53

Kansas City Kansas Newsletter Social Media 53

Reid All About it

AUGUST 19, 2022

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Game-Changing Email Strategies to Dominate the Inbox in Q4. Technology Challenge Virtual Series. Fri 8/19 at 12 p.m.

Technology 43

Technology Software Cost Products 43

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Association Adviser : What did your path to VP of Communications for IIABA look like?

Video 60

Video Communications Social Media Newsletter 60

SCD Group

JANUARY 7, 2014

Whether your association is dealing with external or internal audiences, your communications strategies and messages should be designed to “control the narrative.” Many associations offer magazines and newsletters. 2) Story telling “Storytelling is now the highest form of commerce. Everyone can speak directly to everyone else.

millennials 40

millennials Newsletter Video Social Media 40

Reid All About it

JANUARY 6, 2023

Associations and technology partners should keep this in mind when planning in-person events and user conferences. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. High-performing teams don’t leave relationships to chance—three strategies to encourage bonding.

Revenue 42

Revenue North Carolina Education System 42

Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. EE: Research demonstrates that Millennials enjoy cross-mentoring more mature colleagues, particularly around issues related to use of technology.

millennials 150

millennials Certificate Project Committee 150

SCD Group

AUGUST 22, 2013

I was more interested, however, in the technology and process. Have you thought about how your association might employ podcasts as part of your overall content (knowledge) strategy? Provide excerpts in your newsletters or magazines. The topic was cause marketing. Interesting.

Tools 40

Tools Communications Newsletter Content 40

Reid All About it

OCTOBER 11, 2019

Newman, Greater Good Magazine ). Seven ways to boost your newsletter open rate. Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. Presenter: Jake Fisher, co-founder of Bridges Strategies. Crap, he (Indi Samarajiva) is right. More info/register.

DC 50

DC Washington Content Education 50

Mizz Information

JUNE 19, 2014

It may seem like an easy fix to someone who hasn’t worked in the association world--just create a mission statement for your content, create a content marketing strategy, then create an opt-in subscriber strategy. I mean, never, because this strategy would probably never work for actual associations. Technology.

Content 40

Content Marketing Social Media Strategy 40

Slice-Works

FEBRUARY 20, 2014

In the pre-publication stage, you defined persona-aligned content strategies and goals and constructed an editorial calendar. For example, include a blow-in card or advertisement in a print magazine, journal or newsletter for your suite of online educational webinars or electronic articles and whitepapers. Capturing Attention.

Content 28

Content How To Email Marketing Strategy 28

Beth Kanter

AUGUST 29, 2017

I love connecting with nonprofit technology colleagues who are also promoting work/life balance and how to avoid digital distractions. I was seeking a way to combine my interest in technology and helping people. Meet my colleague, Meico Marquette Whitlock, who is the Founder and CEO of Mindful Techie.

Technology 41

Technology Course Tools Atlanta 41

Association Adviser

FEBRUARY 26, 2018

We spoke with Charlotte Putnam, vice president of communications & marketing for the Plumbing-Heating-Cooling Contractors – National Association (PHCC) , who told us about their new website, www.phccareers.com , that showcases a modern, exciting and technologically skilled trade. Now consider this permission to show off.

Charlotte 121

Charlotte Indiana Communications millennials 121

Trade Association CEO Blog

JANUARY 24, 2012

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more.

Newsletter 28

Newsletter Project Maryland Michigan 28

Principled Innovation

SEPTEMBER 13, 2012

Serious Questions newsletter. Each issue of the newsletter presents a serious question on which I offer my thoughts for newsletter subscribers. Blog once the current month’s issue of the newsletter is released. Serious Questions newsletter, please subscribe today. Serious Questions newsletter.

Newsletter 100

Newsletter Innovation Resources Communications 100

Association Adviser

MAY 23, 2018

We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Here is an example of the American Bankers Association’s bimonthly magazine website. Almost half of respondents rely on a one-size-fits-all strategy. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Only one in four associations have a department-specific or platform-specific content strategy. Maintaining position as industry’s No.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

DECEMBER 16, 2016

Technology is great, and associations are using it in creative ways that drive member engagement to new levels and advocate for their industries. Oftentimes, the technologies that have been around the longest can still be among the most effective. The tool in my arsenal that’s made the biggest difference though: my shoes.

Technology 60

Technology Tools Communications Newsletter 60

Association Adviser

JANUARY 29, 2018

Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Only one in four associations have a department-specific or platform-specific content strategy. Maintaining position as industry’s No.

Communications 60

Communications Content Survey Social Media 60