Thanks For Playing

OCTOBER 16, 2012

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction. If you don’t know, FIND OUT!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Spark Consulting

JANUARY 6, 2015

While recruitment is like dating, retention is like getting – and staying – married. We want the members to give us their money and their time and their attention, but we don’t give anything meaningful back (a subscription to your magazine is not a meaningful relationship). in 2015.

Recruiting 150

Recruiting Recruitment Team Resources 150

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Fri 12/18 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Neelam Tailor, The Guardian ).

Video 221

Video Certificate Review LMS 221

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My first bit of advice is, don’t treat recruiting these experts casually. They will be representing your organization. That’s the beauty of thought leadership. Look outward.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more.

Revenue 227

Revenue Survey Education Strategy 227

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

Velvet Chainsaw

JANUARY 14, 2020

Recruiting or selecting industry presenters who will draw a crowd. Many organizers treat these as tactical calls: The education staff communicates speaker deadlines/requirements, venue, room setup, AV equipment, audience overview, registration details and onsite speaker resources. Having a feedback plan for measurement and improvement.

Tips 96

Tips FAQ Committee Video 96

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

WBT Systems

JANUARY 3, 2017

As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Host: Certification Network Group Speakers: Dawn Crowell Murphy, Special Counsel, Nonprofit Organizations practice, Pillsbury Winthrop Shaw Pittman LLP Allison M.

LMS 256

LMS Revenue Arlington Education 256

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Events and Programs Department.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Membership Marketing

JANUARY 10, 2018

If dues will be substantially higher for an organization then an early notification may be needed so the new dues rates can be budgeted for ahead of time. Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about? Everyone loves to share success stories.

Communications 82

Communications Video Survey millennials 82

Reid All About it

DECEMBER 9, 2022

Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Host: Training Magazine Network.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Spark Consulting

FEBRUARY 6, 2014

We’ve already done a lot of good work addressing things that were negatively affecting their ability to retain members, and we’re ready to move on to their recruitment efforts. I broke out a metaphor I use a lot: you can’t ask prospects to marry you before you’ve even taken them on a date.

Cost 150

Cost Recruiting Recruitment Leadership 150

Membership Marketing

FEBRUARY 7, 2018

He took the entire budget for his organization and divided it by the number of members and determined that the cost to service a member who annually paid $79 in dues was $300 ($3,000,000/10,000 members). But in all seriousness, when an organization assigns too much cost to serving a member, the calculation can kill a membership program.

Cost 49

Cost Revenue Analysis Recruiting 49

Velvet Chainsaw

JANUARY 11, 2019

Many associations struggle with the right strategy for involving students in their organization and events. Some attract students to join and participate in the organization’s programs and services while still in college. I wish there were more students stopping by my booth,” said no exhibitor (who wasn’t a recruiter) ever.

Strategy 67

Strategy Conference Discount Price 67

Associations Now

AUGUST 30, 2016

The American Homebrewers Association released a new app that, beyond creating convenience, could drive member recruitment and retention. However, nonmembers can sign up for a free 15-day trial, during which they will be able to use member deals, access member-only content, and read the digital edition of AHA’s Zymurgy magazine.

Recruiting 45

Recruiting Recruitment Discount Content 45

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Draft key and sub-messages to begin to position your organization as an industry leader.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68

Virtual

MAY 2, 2016

Now, as a Program Manager, I’m beginning to think about how this change in the workforce affects the organizations I manage and how those organizations can benefit from recruiting and keeping my peers satisfied in their jobs. Of course, change takes time, and it’s not always easy to get everyone on your side.

millennials 100

millennials Tips Course Cost 100

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. If your organization has a webinar scheduled in the near future, please send me the link. Let the chuckling ensue.

Chicago 150

Chicago Washington DC Social Media 150

Associations Now

JANUARY 6, 2015

“Those organizations that have the best chapter networks have understood that they are dependent on fallible, time-strapped volunteers who mean well but who often lack the experience, knowledge, and resources to … lead their chapters the way they might like. — Recruitment ADvisor (@RecruitmentAd) January 6, 2015.

Social Media 40

Social Media Recruiting Recruitment Content 40

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. Chances are, a lot of people have great ideas for growth and innovation,” GE CEO Jack Immelt told the magazine. So says a new report from Chally Group Worldwide ranking the top companies for leadership.

Survey 40

Survey Leadership Recruiting Recruitment 40

Spark Consulting

MARCH 6, 2014

What is the certification for volunteers at c3 organizations? Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Just as you do for membership, actively and intentionally recruit them for volunteer positions. That’s not cool! So we answered them for this blog post.

millennials 150

millennials Certificate Project Committee 150

Associations Now

MARCH 2, 2016

From Google Analytics to Facebook Insights, you can get a snapshot of your organization’s online performance with the click of a button. But as online measurement continues to evolve, many publishers are wondering whether the same degree of analysis can be applied to their print magazines. Twitter Chat of the Day.

Proposal 40

Proposal Analysis Video Recruiting 40

Aaron Wolowiec

JULY 29, 2014

It was my first job out of college, and the editorial staff had just launched our newly designed magazine. Happy, loyal employees are the backbone of a successful organization, or so it seems, according to a recent study by Gallup. Your association needs members, and your employees work to recruit and keep them.

Report 100

Report Leadership Recruiting Recruitment 100

Association Adviser

MARCH 22, 2019

Organizations can find themselves in this situation because of any number of circumstances. Magazines 16%. Low unemployment is great for job seekers but can prove challenging to organizations looking to hire. This is especially true for associations that are attempting to recruit individuals with a specific skill set.

Team 79

Team How To Survey Review 79

Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. When negotiating a raise or setting a proper baseline salary for a new job, it’s essential to know what your industry’s benchmarks are.

Survey 40

Survey Recruiting Recruitment Course 40

Membership Marketing

MAY 10, 2017

Most membership organizations have operated with this philosophy for years. But the news is that today the understanding of membership as one of the most powerful relationship builders between any organization and its audience is becoming foundational in minds of most marketers. The theme of the recently released book, Marketing 4.0,

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Associations Now

MAY 31, 2017

As news organizations consider new models, there’s a unique opportunity for associations and journalists to team up and solve common membership issues. By working together, both professions might be able to develop new lines of thinking about recruitment, retention, and engagement. And highly engaged members trust their organization.

United States 70

United States Project Content Strategy 70

Associations Now

OCTOBER 20, 2014

Everybody’s talking about Pinterest after Forbes magazine declared it “ The Coming Ad Colossus That Could Dwarf Twitter and Facebook.” But how can your organization make the most of the booming social network? Magazine, lists 10 apps that all entrepreneurs need to have on their phones. Other Good Reads.

Recruiting 40

Recruiting Recruitment Software Project 40

Associations Now

NOVEMBER 9, 2016

” Mark Jones, president of enSYNC Corporation, an association technology solutions firm, says his organization has been using the term for several years. Despite the small sample size of 84 organizations, these numbers are roughly in line with other industry benchmarking.

Survey 86

Survey Sample Report Recruiting 86

Velvet Chainsaw

MARCH 20, 2013

Years ago, conference organizers took a shine to panels of a different kind. It’s easier to recruit panelists, because it requires little-to-no prep time. Panel discussions are organic. Many people recruit panelists first, then find a moderator. Recruit panelists who are credible, yet hold opposing viewpoints.

Conference 40

Conference Recruiting Recruitment Education 40

Association Adviser

MAY 29, 2018

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Usefulness draws on a clear and organized presentation of information and engaging content. Do you have a team of internal or outsourced reps to steadily solicit the ad space?

Revenue 62

Revenue Communications Newsletter Directory 62

Associations Now

DECEMBER 9, 2015

In a tweet about a football recruit, Hamilton included a link to what he thought was a highlight video; instead, he sent audiences to a pornographic website. German Chancellor Angela Merkel has been named Time magazine’s 2015 Person of the Year , joining a host of prominent artists, leaders, organizations, and more being honored.

Social Media 40

Social Media Press Release Recruiting Recruitment 40

Associations Now

APRIL 3, 2015

Onsite, you may even want to recruit attendees to be part of your conference’s news team and have them submit a post or two. Here at ASAE we have members who are curious to know what it takes to put together an issue of the magazine or one of our meetings. Behind-the-scenes perspective. I’m sure your association has the same.

Conference 40

Conference Recruiting Recruitment Review 40