Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]
Higher Logic
SEPTEMBER 25, 2018
MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. Kara and her team prepared seed questions to help encourage their members to start contributing, but it turned out they didn’t need most of them. Organic Conversation Jumps Despite Technology and Privacy Concerns.
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