Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Career pathways.

millennials 307

millennials Montana Class Education 307

Reid All About it

DECEMBER 2, 2016

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies. Tue 12/6 at 1 p.m.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

I can’t imagine how terrifying it must be to experience a wildfire but this video gives me a slight sense. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies. Tue 12/6 at 1 p.m.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

Reid All About it

FEBRUARY 5, 2016

– How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. Blab is a live-streaming video platform that’s really taken off in the last several months. Register here. (1 1 CAE credit). Thu 2/11 at 3:00 p.m. Online chat.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Association benchmarks. Why travel to a conference if most of the experience feels like an online meeting?

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing. More info/register.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Three millennials (two males and one female) also served on the committee.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

SCD Group

FEBRUARY 14, 2016

Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Target & micro target Rather than mass marketing, many candidates are targeting messages to specific groups. million in the last three years.

New Hampshire 40

New Hampshire Marketing Recruiting Recruitment 40

Association Adviser

JUNE 15, 2018

One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. However, stories aren’t just told in writing but in pictures, podcasts, animated movies, and videos. I saw your video/article/profile. Notices or articles don’t have to be long.

Communications 82

Communications Video Survey millennials 82

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JUNE 10, 2016

Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. 1 CAE credit. More information/registration. CAE credit.

System 150

System millennials Member Insights Recruiting 150

Virtual

APRIL 30, 2015

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.

millennials 100

millennials Committee Technology Leadership 100

Eric Lanke

MAY 22, 2017

Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one.

Class 100

Class Wisconsin millennials Leadership 100

WBT Systems

SEPTEMBER 5, 2017

They don’t require full attention like reading and watching a video. According to Craig Sorrell, podcaster and ‎marketing manager at Results Direct, associations can get a podcast started with a mixer, a USB mic, and podcasting software for as little as $200. Use your podcasts to blatantly recruit members too. Convenience.

Content 150

Content Education Products millennials 150

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Host: American Marketing Association. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Tell your story with video. Your (campaign) baby is probably ugly.

Social Media 71

Social Media Recruiting Recruitment Software 71

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. 1 CAE credit. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Tell your story with video. Your (campaign) baby is probably ugly.

Social Media 62

Social Media Recruiting Recruitment Software 62

Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Want to learn more?

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Revisiting membership practices.

Blended Learning 41

Blended Learning Education Video Conference 41

Association Adviser

JUNE 17, 2014

Watch our video for more about Johnson’s fascinating career journey. Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates. It’s also a great recruiting tool, added Smith. Advantages of association employment. Evolution of online learning and career development.

millennials 60

millennials New York City Ohio Recruiting 60

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Adding video to your website makes you 53 times more likely to land on the front page of a Google search result. “You don’t have to be the first to market or the earliest adopter. See Underwood’s article about video in today’s issue.

Technology 60

Technology Video Social Media Georgia 60

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56

millennials 40

millennials Texas Content Marketing 40

SCD Group

DECEMBER 30, 2012

But content marketing is much more than that. What are some easy ways to incorporate visual content into your marketing efforts? Here are five types of visual content marketing that go beyond simple text! Here are five types of visual content marketing that go beyond simple text! Here are four keys to viral videos.

Discount 40

Discount Social Media Video Price 40

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. The future of association video and mobile apps. It’s a strategy, argued Brooks.

Technology 60

Technology How To Video Social Media 60

SCD Group

OCTOBER 2, 2012

A 15-minute $50,000 “Patton video” was one highlighted expense. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Association Member Recruitment: New Opportunities. Millennials, Multitasking and Associations: What C.

Las Vegas 40

Las Vegas Conference millennials Recruiting 40

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Episodes are published Monday mornings in both audio and video format on most podcast services. AMS implementation. No plan, no progress. 1 CAE credit.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Episodes are published Monday mornings in both audio and video format on most podcast services. Quick hits Real accountability at work requires better metrics across the organization. CMP credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Dan Stevens, president of video production firm WorkerBee.TV Hank Berkowitz, Editor-in-Chief.

New York City 60

New York City New York California Video 60