Reid All About it

JANUARY 22, 2021

Host: New York Society of Association Executives. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. Marketing Automation & Technology Systems Demo Day. Guest: Paul Gannon, Thoughtcast Media Video Marketing.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. New episodes are posted by 1 p.m. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). New episodes are posted by 1 p.m. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. New episodes are posted by 1 p.m.

Revenue 300

Revenue Review Content Strategy 300

Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Host: New York Society of Association Executives. Publications: How are Societies Approaching Innovation and Revenue Diversification? New episodes are posted around 1 p.m. Quick hits. Ryan Costello, Event Farm ).

Survey 195

Survey Revenue Price Team 195

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). New episodes are posted by 1 p.m.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

APRIL 9, 2021

Host: New York Society of Association Executives. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. New Business Models for a Hybrid World. Johnson Experience Marketing. 1 CAE credit. More info/register. every Monday.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Host: New York Society of Association Executives. New episodes are posted by 1 p.m.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. It’s fun to have broccoli in a new format. New episodes are posted by 1 p.m. every Monday.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories.

Revenue 370

Revenue North Carolina Industry Technology 370

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AUGUST 20, 2021

Host: New York Society of Association Executives. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. 1 CAE credit. More info/register. Host: Fridays@4. CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

Reid All About it

MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Reid All About it

OCTOBER 16, 2020

Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. More info/register.

Learning Management System 285

Learning Management System Education Communications Technology 285

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

Mooc 72

Mooc Course Video Education 72

Beth Kanter

JANUARY 12, 2018

Towards the end of the day, the New York Times published a story about a big announcement from Mark Zuckerberg about a change in the algorithm and newsfeed that it would prioritize what their friends and family share and comment on while de-emphasizing content from publishers and brands. This year I had a tsunami of birthday wishes.

Social Media 74

Social Media New York Video Content 74

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego San Francisco DC 243

Associations Now

SEPTEMBER 16, 2019

But if your digital publication is reliant on ad revenue, you might want to hold off. Even companies that were once more permissive with their paywalls, like The New York Times , are starting to push registration on readers. Basically, the phrase “robbing Peter to pay Paul” comes to mind when talking about digital paywalls.

Revenue 52

Revenue New York Discount Content 52

GlowGlobally

MARCH 31, 2014

Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. The city is as busy and buzzing as New York, USA or Mumbai, India. Challenge of Volunteerism in Emerging Markets.

Case Study 60

Case Study Marketing Project Metro 60

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth. every Monday.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

AUGUST 11, 2016

We’ve clicked a link and instead of getting what we want—that desired story, video, or product—we’ve had to suffer through an advertisement. We might sigh or tap our fingers on our desks while we endure the mandatory five-second portion of a video advertisement, all the while anxiously hunting for the “x,” so we can get the heck away from it.

New York 40

New York Software Survey Video 40

Vanguard Tech

AUGUST 21, 2013

Any association or nonprofit interested in tapping social media to promote its services and members must understand the far-reaching influence of this marketing model, known as Brand Journalism. Weaves images, video, audio, graphics, and other social tools to create stories that pop. Collectively, we are all in the news business.

New Jersey 70

New Jersey Social Media New York Communications 70

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. New Orleans Saints.

Texas 60

Texas Video millennials Revenue 60

Associations Now

JUNE 8, 2015

The Association of Commercial Stock Image Licensors, a trade group representing firms that sell historic stock imagery or footage, is seeing its industry quickly expand in an age when online video consumption is reaching a peak. The footage market is booming right now, and it’s a great time to get involved,” White added.

New York City 40

New York City Sacramento Boston Chicago 40

Associations Now

OCTOBER 11, 2016

But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. Considering all that, the rise of native advertising or influencer marketing makes sense. That’s the tactic The New York Times is trying out.

New York 40

New York Sample Class millennials 40

Reid All About it

SEPTEMBER 9, 2022

Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. David Brooks, New York Times paywall-free view). 30-Minute Monday | Unlocking Video’s Potential. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. LMS-AMS integration. Quick hits.

Education 41

Education Project LMS Technology 41