Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

JANUARY 22, 2021

Host: New York Society of Association Executives. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. Marketing Automation & Technology Systems Demo Day. Guest: Paul Gannon, Thoughtcast Media Video Marketing.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). New episodes are posted by 1 p.m. More info/register. Mon 1/18 at 1 p.m.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. New episodes are posted by 1 p.m. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Associations Now

MAY 6, 2013

Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. emphasized the new video ventures are not meant to replace the company’s print products. Sauerberg Jr.

Video 40

Video Content New York Products 40

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

FEBRUARY 19, 2021

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Host: New York Society of Association Executives.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. A new episode is posted every Monday by 1 p.m.

Chicago 243

Chicago Baltimore Education Content 243

MemberClicks

FEBRUARY 2, 2024

20,000 – $50,000 Well-known national speakers, New York Times bestselling authors, former high-level executives can command fees in this range. To ensure a potential keynote speaker is a good fit for your conference, you need to conduct thorough research, with a focus on watching videos of their previous presentations.

How To 52

How To Review Social Media Cost 52

AssociationChat

MAY 27, 2020

Much like the Terrorism Risk Insurance Act (TRIA), enacted shortly after the terrorist attacks on 9/11, the federal government would serve as a backstop to maintain market stability and to share the burden alongside the private insurance industry. Video of the 5/26 press conference can be viewed here. Maloney’s bill (H.R.

New York City 103

New York City America New York Washington 103

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). A new episode is posted every Monday by 1 p.m. Data Is for Marketers.

millennials 307

millennials Montana Class Education 307

Associations Now

SEPTEMBER 23, 2019

The gist of the issue, as explained in the above video , is this: Cars have increasingly become more technical over the years, with increasingly more advanced features that produce detailed data about the way consumers use the vehicles. Your Choice. ,” an advocacy and public awareness program launched by ACA earlier this year.

New York 104

New York Video Marketing 104

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. If it’s true, it looks like there’s a new trend in the destinations space. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions.

Chicago 40

Chicago Marketing Iowa California 40

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Associations Now

DECEMBER 17, 2018

Journalists at the site regularly lean on all 60,000 members to ask for potential sources, information, and inspiration for new stories—a process that works so well that it’s now expanding to the U.S. market as The Correspondent. If a Pizzeria Were a Nonprofit. Probably not.

Content 84

Content New York Newsletter Social Media 84

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management.

Revenue 195

Revenue Survey Leadership Education 195

Association Adviser

JULY 11, 2012

July 2012 -- Networking & Opinion 7 Tips for Creating Amazing Videos. Allison King Engage: The Blog A rundown of five basic video marketing genres and numerous practical tips for creating videos that put your best content forward. Tim Kreider The New York Times. The 'Busy' Trap.

New York 60

New York Video Tips Content 60

Association Adviser

FEBRUARY 7, 2014

A HoverCard is an image at the bottom of a Google Hangout video screen that can identify who you are and what you represent. In this 5-minute video , MaximumPlus CEO B.L. Watch the video for additional tips and tricks. She is based in New York City. Ochman’s tips for creating a Google+ hover card.

Tips 60

Tips New York City Video New York 60

Reid All About it

MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Associations Now

JULY 5, 2016

But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way? I use my Facebook feed to read news—with sites like Gawker , Vox , and Mental Floss near the top of the list. Time for a New Direction? Only if You Pay to Play.

Social Media 74

Social Media New York Video Content 74

Associations Now

SEPTEMBER 7, 2016

The New York Apple Association’s newest campaign hopes to inspire consumers to throw some apples into their salads this fall. In New York State, the apple harvest has commenced, with varieties like McIntosh and Empire already straining the tree limbs.

New York 40

New York Social Media Video System 40

Reid All About it

SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

Content 195

Content LMS District of Columbia Tips 195

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Watch the Association Chat Facebook Page for live streamed videos throughout the day. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash.

Tools 175

Tools Social Media Marketing Case Study 175

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. Hear what works, where to focus your resources, marketing, management, and tracking. Host: New York Society of Association Executives.

Revenue 335

Revenue Conference Industry Strategy 335

Beth Kanter

JANUARY 12, 2018

Towards the end of the day, the New York Times published a story about a big announcement from Mark Zuckerberg about a change in the algorithm and newsfeed that it would prioritize what their friends and family share and comment on while de-emphasizing content from publishers and brands. This year I had a tsunami of birthday wishes.

Social Media 74

Social Media New York Video Content 74

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Watch the Association Chat Facebook Page for live streamed videos throughout the day. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash.

Tools 150

Tools Social Media Case Study New York 150

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Associations Now

JULY 19, 2019

Of course, Microsoft’s ownership of that competitor probably gave it a leg up in the market. Slack is no small potato itself—the company had a successful launch on the stock market last month (using a direct listing rather than a more common initial public offering), though its stock has declined in recent days.

Team 58

Team New York Tools Maine 58

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. Email Marketing Workshop. Host: New York Society of Association Executives. More info/register. Host: ASAE.

Revenue 370

Revenue North Carolina Industry Technology 370

SCD Group

JANUARY 23, 2014

Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals. See this video. Apple ASAE association communications association executives association marketing association membership association storytelling Dell iPAD New York Times SCD Group'

New York 40

New York Ohio Newsletter Video 40

Associations Now

MARCH 18, 2016

Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Perhaps you were one of the lucky 1 million New York Times subscribers who received virtual reality viewers last fall, thanks to a collaboration with Google.

New York 40

New York Video Project Cost 40

Reid All About it

JUNE 5, 2020

Monday through Thursday, the program included keynotes and sessions, moderated chats, video-based happy hours, and networking events such as an LGBTQ+ Alliance networking social, emerging museum professionals happy hour and a virtual reception. It looks like they’re using the Social27 platform , a new one for me. What the deuce?

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). New episodes are posted by 1 p.m.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Associations Now

JULY 21, 2017

In a recent piece for The New York Times , writer Susan Chira spoke with several female executives who made it to the No. Take advantage of video streaming. CMSWire shares several creative and inspirational live video marketing ideas. Why is that? Learn from the best.

How To 51

How To New York millennials Video 51