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APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Good eats—skip down to the list of free webinars if you prefer take-out. Kiana Minkie, Marketing Content Specialist, Acrolinx. Online learning.

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JANUARY 22, 2021

Toby Luckhurst, BBC News ). Skip down to the list of free webinars if you prefer take-out. I love discovering new fish preps since I get two pounds of fish every week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. government. Yeeeeeeeeeyes.

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AUGUST 20, 2021

During a recent MemberSuite webinar, Greg Melia, CAE, CEO of the Customer Experience Professionals Association, and Julie Sciullo, CEO of Association Analytics, discussed how to navigate member engagement at this weird time. Skip down to the list of free webinars if you prefer takeout. Host: New York Society of Association Executives.

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

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OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Association disconnect. Host: rasa.io.

Revenue 300

Revenue Review Content Strategy 300

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Skip down to the list of free webinars if you prefer take-out. Remote work models. Host: Feathr.

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FEBRUARY 12, 2021

Skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Presenters: Harneet Singh, Director of Marketing, Preseem. Email Marketing Workshop. Peter Vajda, Issues ). I’ll make those again.

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Reid All About it

JUNE 14, 2019

Some quick hits before we get to next week’s free webinars: “Attention is the beginning of devotion.” Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Why Content Marketing Is Key in B2B Lead Generation Efforts.

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

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APRIL 9, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Host: New York Society of Association Executives. New Business Models for a Hybrid World. Johnson Experience Marketing.

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San Diego Revenue Strategy Content 370

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Good eats—skip down to the list of free webinars if you prefer take-out. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design.

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). Good eats—skip down to the list of free webinars if you’re not into cooking: Ah, pasta, ye temptress.

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NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Skip down to the list of free webinars if you prefer takeout. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: New York Society of Association Executives.

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Quick hits before we get to next week’s free webinars: Not surprisingly, new research from Adobe finds email is very much holding its own among newer channels and technologies.

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

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JANUARY 28, 2022

Why not offer leadership training to volunteers who show an interest in taking on new responsibilities so you can fill the pipeline? Skip down to the list of free webinars if you prefer takeout. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe.

Newsletter 195

Newsletter Survey Team Software 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Skip down to the list of free webinars if you prefer take-out.

Innovation 359

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Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. If you have any free webinars or events coming up, please send me the link. Bridget Deutz, HubSpot ).

District of Columbia 170

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. But Nicholas Kristof at The New York Times explains why 2017 was the best year in human history. If your organization has a webinar scheduled in the near future, please send me the link.

LMS 175

LMS Price Revenue Technology 175

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

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JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! CB Insights ).

DC 225

DC Washington millennials Chicago 225

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Skip down to the list of free webinars if you prefer takeout. The Digital Revolution: Static Webinars Reimagined for Maximum Engagement.

North Carolina 370

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MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Gabrielle Hamilton, New York Times ). Good eats—skip down to the list of free webinars if you’re not into cooking. Take a train ride from St.

North Carolina 273

North Carolina Revenue Strategy Education 273

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FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Book Cougars. Bon Appetit Foodcast.

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MAY 12, 2017

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If your organization has a webinar scheduled in the near future, please send me the link. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations.

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JANUARY 12, 2018

Peggy Hoffman shared some ideas on a recent Billhighway webinar on how to reinvigorate your chapters by creating more appealing volunteer opportunities and building a chapter leadership pipeline. Some quick hits: The New York Times, with more than 3.5 Telemarketing Still Has a Place in Today’s Association Marketing Mix.

DC 154

DC Washington eBook Marketing 154

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

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OCTOBER 16, 2020

Anna Goldfarb, The New York Times ). Good eats—skip down to the list of free webinars if you prefer take-out. Green beans are all over the farmers market right now. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Tue 10/20 at 12 p.m.

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Indiana Review Education Conference 221

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JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Skip down to the list of free webinars if you prefer takeout. Host: American Marketing Association. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

YourMembership

DECEMBER 11, 2014

The fact that the job market is heating up is significant for many associations. In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. employers’ hiring plans,” according to ManpowerGroup CEO Jonas Prising.

New York City 150

New York City New York Newsletter Social Media 150

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APRIL 29, 2022

Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Marketing Analytics.

Louisiana 39

Louisiana Revenue Technology Recruiting 39

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

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AUGUST 19, 2022

After a few years of virtual-everything, our tolerance for the traditional webinar format is withering away. WBT Systems offers suggestions for producing webinars that provide a learning experience worth your attendees’ time and attention. Cloey Callahan, Worklife News ). New York Times , no paywall). 1 CAE credit.

Technology 43

Technology Software Cost Products 43