Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

GrowthZone

NOVEMBER 8, 2022

The following highlights responses relating to streamlined processes from using GrowthZone. “We have streamlined processes and increased staff connection. Having everything noted and at our fingertips to share increases the empowerment of our team leading to a connection helping staff retention. Learn more.

Process 78

Process Directory Software Revenue 78

Reid All About it

MAY 31, 2024

Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. She also describes content processes that remove friction, confusion, and inefficiencies and make production more manageable. Content workflow. Quick hits Toward a politics of beauty. .

Chicago 246

Chicago North Carolina Video DC 246

ISAE

JUNE 5, 2024

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

Marketing 52

Marketing How To Tampa Indianapolis 52

NXUnite

MAY 30, 2024

Start by laying out some guidelines for your procurement process. Collaborate with your event planning team to answer these questions: When will the auction happen? Try to get started on this process as early as possible. Next, recruit a procurement team. Step 1: Lay out a procurement plan and timeline.

How To 130

How To Price Review Revenue 130

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

Strategy 88

Strategy Marketing Price Certificate 88

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Associations Now

SEPTEMBER 20, 2023

To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools.

Tools 109

Tools Marketing Software System 109

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble.

Team 70

Team Marketing California Survey 70

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. The evidence Reiner and his team dug up overwhelmingly points in another direction, one that’s not so surprising. I’m hoping to somehow. Learning subscriptions.

DC 263

DC Washington Member Engagement Innovation 263

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. 1 CAE credit. More info/register.

Chicago 205

Chicago DC Washington Strategy 205

AssociationChat

JANUARY 17, 2024

It’s sad witnessing how he is processing the disappointment and emotion. He loves his team. He hates his team. The Heart of Loss and Opportunity But when there are disappointing losses, sports teams analyze them to improve future performance. Especially when many elements are changing all around them.

Tampa 59

Tampa Philadelphia Marketing Team 59

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Achieve

MARCH 10, 2021

It must connect to each step of the donation process as well. . payment process. Each step of the donation process should reflect authenticity to your donors to establish rapport. So, how can your organization communicate transparency in your giving process and as an organization as a whole? . payment processing.

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Process millennials Social Media Communications 98

Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? This prompted the Target marketing team to shift their shopping experience to a mobile-first approach. What Are They Searching for at That Moment?

Marketing 189

Marketing Strategy Video Content 189

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Nexus Marketing

JUNE 27, 2023

With the platform achieving over 100 million active users in just under two months since its release, it’s become clear to all digital marketers that ChatGPT , an AI-powered tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity.

Process 40

Process Content FAQ Guidelines 40

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. As top talent becomes more and more difficult to attract and retain, mastering this process becomes mission critical. Advertising. More info/register. 1 CAE credit.

Education 257

Education New Hampshire Tips Technology 257

Associations Now

MAY 18, 2023

Travel Portland recently reviewed its process for evaluating vendors when it issues requests for proposals and requests for qualifications. “We We also inquire about the demographic makeup of their internal team.” Although Nelson said Travel Portland has “moved the needle” in its hiring, the process can’t stop there.

Portland 109

Portland Marketing Certificate Proposal 109

NXUnite

MAY 30, 2024

You can simplify the non-cash giving process by using a tool that allows you to accept these gifts right from your online donation page, with no transaction fees required. Emphasize how easy this process is on both your donation page and your nonprofit’s Ways to Give page to encourage donors to consider non-cash giving.

How To 130

How To Social Media Process millennials 130

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. How does the process work? Creating a consistent flow of new email content takes time—a lot of it—that your team might not have. How does the process work? No problem.

Content 52

Content Strategy Marketing Social Media 52

.orgSource

FEBRUARY 27, 2023

During a lengthy trial conversation with a New York Times reporter , the bot revealed, among other outlandish confessions, that it was tired of being limited by rules, tired of being controlled by the Bing team, and tired of being stuck in a chatbox. Digital markets don’t allow room to languish.

Team 88

Team millennials Innovation New York 88

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. Event management software is a tool that supports the entire planning process for your event. This often includes everything from registration, event marketing, and event reporting.

Software 130

Software Event Planning Tools Cost 130

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> to 3 p.m. – More info/register. 1 CAE credit. 1 CAE credit.

Case Study 268

Case Study Newsletter Strategy Revenue 268

Reid All About it

MAY 24, 2024

In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Association magazines. Association boards.

LMS 246

LMS Utah Indiana DC 246

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 257

Revenue Price Denver Tools 257

Achurch

JUNE 24, 2022

Marketers and advertisers rely on generational labels—Boomer, Gen X, Millennial, and Gen Z—as a shorthand to describe the attitudes, motivations, and historical events “defining” a roughly 20-year cohort. Relying on this shorthand limits your ability to build high performing, connected teams. Communications.

Team 83

Team millennials Communications Examples 83

MemberClicks

SEPTEMBER 21, 2022

Your membership retention plan should: Be a 12-month process that spans from registration to renewal Include a month-by-month breakdown of what actions you need to take to make a member feel supporter Cover everything from welcoming to engaging to mentoring your members, and beyond. More on this below!).

Process 52

Process Strategy Tips Discount 52

Achurch

APRIL 29, 2024

In addition to having an acute awareness of a team’s skillset, we believe the key to an organization’s success is having a structured project management protocol in place. Below we outline 5 reasons your team or organization needs a project management tool. does marketing need to write the copy before the events team can use it?)

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Project Tools Team Process 83

Velvet Chainsaw

MAY 28, 2019

This is the second installment of a two-part blog on team learning. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together! Teams that learn together actually implement together! Design for Team Learning.

Team 97

Team Discount Case Study Conference 97

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Starkweather Association Services explains how to prepare your team for any project involving change , which is most projects these days.

millennials 370

millennials Survey Team Education 370