Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

NXUnite

APRIL 2, 2024

The individual researches their employer’s program using a company search tool. Our favorite option is to embed a search tool into your donation page: This catches donors’ attention during the height of their engagement. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing.

Resources 130

Resources Examples Products Guidelines 130

MemberClicks

DECEMBER 16, 2023

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? The Essence of Corporate Sponsorship Corporate sponsorship is more than just a funding tool; it’s a strategic partnership. Levels of sponsorship with corresponding benefits.

Proposal 52

Proposal Tips Communications Case Study 52

Virtual

APRIL 2, 2015

What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself? This server platform was roundly criticized for not having key applications and development tools ported to the platform. Competitors were having a field day.

Tools 100

Tools Technology Proposal System 100

Reid All About it

AUGUST 18, 2023

Charles Darwin was a geologist when he proposed the theory of evolution. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. And it was an astronomer who finally explained what happened to the dinosaurs. Daughtry, M.Ed., 1 CAE credit. . 1 CAE credit.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

JUNE 7, 2019

Moonshots might seem unrealistic when first proposed, but that didn’t stop Henry Ford or the Wright brothers. The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Tue 6/11 at 2 p.m. – 1 CAE credit.

Proposal 170

Proposal eBook Maine Tips 170

Associations Now

MARCH 14, 2016

” The new proposal, announced by the commission last week, would require consumers to opt in by giving consent for their ISP to share their personal data with outside parties. Wheeler says that the commission will vote on the ISP privacy proposal March 31, and if approved, it would face a comment period.

Proposal 40

Proposal Review Innovation Communications 40

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

NXUnite

OCTOBER 4, 2023

Create a corporate sponsorship proposal: Create a letter that pitches a partnership, outlines what type of support you’re seeking (such as matching at a 1:1 or 2:1 ratio), and when you hope to host a matching gift campaign. The post 4 Online Fundraising Campaign Ideas to Boost Your Reach appeared first on NXUnite by Nexus Marketing.

Social Media 130

Social Media Proposal Newsletter Process 130

YourMembership

SEPTEMBER 22, 2016

Many AMCs are fairly passive in terms of business development, waiting for requests for proposal (RFP) to enter our email boxes via the strong AMCI system, allied societies and other sources in local markets. We went back and tracked the number of inquiries, proposals developed and wins, and continue to do so.

Proposal 150

Proposal Team Leadership Industry 150

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. A quick tool for perspective shifts at work. Host: American Marketing Association.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. To do that, the authors propose a process it summarizes as VECTOR—that is, vision, employees, culture, technology, organization, and routines. Experts recommend finding a “superpower”—and building a culture that supports it.

Proposal 110

Proposal Course Education Innovation 110

WBT Systems

JUNE 19, 2018

The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process. User stories.

LMS 165

LMS How To Learning Management System System 165

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Market your mission, then act on it. 5 Apps and Online Tools for Conscious Shopping.” [4]

millennials 72

millennials Louisiana Proposal Marketing 72

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. How to Save Time Making Conference Education & Proposal Management Systems Work Together. Digital Marketing Trends and Traditions 2019. Presenter: Shaun O’Reilly, VP of Marketing at MemberSuite.

Social Media 170

Social Media Arizona millennials Proposal 170

Nimble AMS

DECEMBER 27, 2022

Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. . You can gather data from forms, cloud storage, association management software, or marketing programs.

Association Management 134

Association Management Software Analysis How To 134

Association Analytics

JUNE 21, 2023

2: Your Data Is Stuck in Silos Challenge : When membership, marketing, education, and/or events teams aren’t speaking and sharing insights with one another, the whole organization loses out on opportunities. Does your team propose solution after solution, but never makes a decision on which one to implement?

Team 319

Team Report Course Proposal 319

Reid All About it

MAY 19, 2017

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Host: American Marketing Association. Lunch provided. 1 CAE credit. Host: ON24.

DC 150

DC Washington Chicago Tips 150

.orgCommunity

NOVEMBER 20, 2019

That sounds like good news for marketers, right? While most associations understand marketing concepts such as personas and customer journeys, there are challenges to implementing an initiative that involves the entire organization. The post Marketers, Promote Yourselves! Here’s the disconnect. Highlight Technology.

Content 40

Content Strategy Marketing Proposal 40

AMG

DECEMBER 14, 2019

Upcoming Proposed Changes in Regulations or Proposed Legal Changes That May Impact HOAs Homeowners Associations nationwide should stay up to date on legal changes that could impact your HOA. AMG knows executive Board members need tools to help them perform their duties right away.

Proposal 69

Proposal Review Guidelines Communications 69

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

Communications 88

Communications Team Proposal Analysis 88

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. The Digital Education Tools That Keep Your Members Coming Back For More (Membership Growth Online Summit 2017). Distributed Commerce: The Future of Event Marketing? 1 CAE credit. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. Engaging Your Board & Others in Difficult Decisions.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

Fonteva

MARCH 16, 2022

This can be accomplished through a variety of means, from virtual networking events to your online member directory , but your e-learning resources are one of the most valuable of these engagement, networking, and development tools. This includes tools such as: Course recommendations based on a learner’s past history in the LMS.

LMS 52

LMS How To Price Course 52

KiKi L'Italien's Acronym Soup

OCTOBER 27, 2015

Which apps are helping you with content and marketing for your association? Twitter announced this new tool and now Twitter Publish is available to the public - check out https://curator.twitter.com to start curating and to create a collection like this one: Association Chat - LIVE! How are these apps improving your jobs?

Proposal 100

Proposal Tools Content Marketing 100

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Kat Sullivan, Marketing Solved ). Host: American Marketing Association.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

OCTOBER 9, 2020

Learn the two most important tools for having better conflict conversations so you can tackle your conflict head on and get to the more important things on your plate. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Tue 10/13 at 11 a.m. –

Utah 370

Utah LMS Conference Technology 370

WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product.

Sample 150

Sample Education Course Recruiting 150

Delcor

MAY 31, 2019

Once you have a platform selected, it can be much easier to compare development proposals from different partner companies. The web content management system (CMS) market has grown—these days, you can find plenty of options for CMS solutions that offer simple editing, versioning, authoring workflows, and structured content management.

System 79

System Content Proposal Cost 79

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement.

Revenue 370

Revenue North Carolina Industry Technology 370

WBT Systems

APRIL 3, 2018

See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. The brighter future you promise is full of new market opportunities—and new revenue—but don’t assume decision-makers know that. Online learning programs can be audience development tools too.

LMS 160

LMS How To Learning Management System Project 160

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

Optimist Consulting

MARCH 30, 2017

The findings are particularly helpful if you are looking to benchmark or write proposals/business cases for digital change/transformation and need to back them up with statistics from across the sector. 275 association and membership professionals took part so it helpfully covers a broad range of organisation types and sizes.

Report 100

Report Social Media Member Engagement System 100

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Wednesday, July 6, 2011.

Marketing 64

Marketing Project Library Kentucky 64

Delcor

MAY 16, 2023

With calls to temporarily pause development on AI technology and growing concerns about how AI may impact the job market, you may be feeling a growing sense of anxiety about the future. While ChatGPT and similar tools may have these problems currently, they will likely evolve and improve beyond these faults.

Technology 52

Technology Recruiting Recruitment Content 52

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. retail sales.”

Revenue 40

Revenue Proposal Recruiting Recruitment 40