Higher Logic

MARCH 6, 2020

Some impressive 2019 stats from their robust community: 28% increase of logins since 2018. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). She uses Higher Logic’s marketing automation campaign designer to automate internal processes, as well as to trigger external communication.

Certificate 156

Certificate California Tips Innovation 156

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

Directory 52

Directory Discount Software Tools 52

Higher Logic

FEBRUARY 12, 2019

In our imaginary example, when you started using that new software, wouldn’t you have been happier if you were given a step-by-step approach to success and guided to all the resources you could access for future help and support? Clearly outline the resources they have available for success. Step 1: Map the Customer Journey.

Software 159

Software Process Tools Case Study 159

Blue Sky eLearn

MAY 16, 2019

” — Include a guide to finding important files, resources, and anything else that’s documented here in the binder. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing!

Tips 211

Tips FAQ Education Sample 211

Association Success

DECEMBER 16, 2019

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

Innovation 112

Innovation Newsletter LMS Course 112

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. For example, one member referenced thinking about a specific post in the community during their work evaluation, and for one OT who works per diem without other therapists, AOTA CommunOT has been a marvelous resource. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Your online community is a fantastic resource to encourage those who haven’t registered for the event to register sooner, rather than later. Use community to reach future members. Objection 2: Social Media.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Vanguard Tech

FEBRUARY 8, 2013

Each week, we will find 5 relevant articles or resources that relate to how associations are building and managing their websites. The problem with this is you lose the site visitor and any follow-up marketing opportunities. Welcome to the first installment of our new 5 For Friday series. So grab a cup of coffee and read on.

Resources 70

Resources Content Course Marketing 70

Higher Logic

SEPTEMBER 27, 2016

Boost Community Logins. A major benefit of letting members know about a cool new ribbon or badge on their profile, is that it will inevitably lead to increased logins – and more importantly, unique logins. This was a completely unforeseen benefit and an additional way to market the community.

Directory 120

Directory Tips Member Experience Member Engagement 120

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. By freeing up your staff’s time and resources, you’ll allow them to focus on other crucial tasks, such as attracting and retaining members for your association.

Software 52

Software LMS Certificate Learning Management System 52

MemberClicks

JANUARY 18, 2024

A WordPress membership plugin is a tool that can be added to an existing WordPress website and creates restricted login access to members-only content, discussion boards, and more. Features MemberClicks has many features including dues and renewals, event management, email marketing, payment processing and more.

Price 52

Price Membership Management Software LMS 52

Achurch

MAY 7, 2021

4: Human Resources Information System (HRIS). HRIS software streamlines and automates the traditional pillars of human resources management: payroll, time and attendance, and benefits management. Employees may already be familiar with password managers since many use them for their personal logins. 5: Password Manager.

Technology 110

Technology Team Project System 110

Blue Sky eLearn

OCTOBER 28, 2019

While this is true, sometimes associations don’t take full advantage of the digital resources available to them and their membership rates suffer as a result. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. These tactics include: Optimized Website.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

MemberClicks

FEBRUARY 7, 2023

How a new member utilizes all their benefits and the resources you have for them How welcome they feel impacts how engaged they are Gets them excited for seasonal events and networking engagements Impacts how they talk about your association to people they know (I.E. How often do you login to your member portal? whenever they need to.

Learning Management System 98

Learning Management System Social Media System Video 98

Nimble AMS

APRIL 8, 2021

Here’s how they define it: “Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.”.

Massachusetts 78

Massachusetts Process Software Technology 78

Higher Logic

APRIL 13, 2017

77% of CEOs are tired of marketing and brand growth activities that can’t be linked back to solid results, so if you can demonstrate your community’s results, you’ll demonstrate your value to the C-suite. Some departments that hire community managers include sales, marketing, and account management, which is evolving into customer success.

How To 180

How To Revenue Member Engagement Content 180

Higher Logic

AUGUST 22, 2016

Your organization has a preexisting informational ecosystem – AMS/CRM database, community platform, website, events, resources, maybe even a learning management system. A lot of organizations are too small to dedicate full-time staff resources. Conventional email marketing conversion rates generally hover between 1-2%.

Analysis 120

Analysis Learning Management System LMS Process 120

Associations Now

MAY 11, 2016

One of the major challenges it faces is the emergence of what it deemed “paraprofessionals” in its market, people who engage in providing diabetes education in nontraditional ways. AADE views the paraprofessional segment as an expansion of its market but also a possible future shift in its core member makeup. Nadine Merker.

Marketing 40

Marketing Michigan Education Industry 40

Associations Now

OCTOBER 22, 2019

A few weeks ago, the inbound marketing firm HubSpot released a set of onboarding templates that you can download here. For an example of what that might look like, watch how the Association for Talent Development uses video to bring new chapter leaders up-to-speed on tools, resources, and support services. Message templates.

Video 58

Video Examples Member Experience Member Engagement 58

Higher Logic

FEBRUARY 25, 2016

While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. If possible, it would be great to have some computers where they can login if it’s their first time and staff to assist them. Step 2: Digital Ribbons. Step 5: Make Your Logo Visible.

Library 120

Library Handbook Directory Conference 120

SilkStart

MAY 23, 2017

If you’re not a professional designer, trying to create graphics for online marketing can take up time you just don’t have. That’s why I think Canva will become an essential tool in your association’s marketing toolkit. Most association marketers don’t have any need to create these on a regular basis. Why does it matter?

Library 60

Library Software Tools Newsletter 60

Off Stage

MAY 21, 2009

21, 2009 - AE Education in your Inbox: A Resource List. Association Marketing: [link]. Your Name: RealTown Members: Click here to login. Association Marketing. Many AEs have told me they dont "have time for social media" "When am supposed to Tweet?", ", they ask. "And keep up a Facebook page?

Education 40

Education Resources Social Media Certificate 40

Higher Logic

SEPTEMBER 15, 2016

Community goals with discussions & resources. The community started with two major priorities: a bustling online discussion forum and strong online resources crowdsourced from members. The community started with two major priorities: a bustling online discussion forum and strong online resources crowdsourced from members.

Certificate 120

Certificate Texas Resources Member Experience 120

Off Stage

SEPTEMBER 18, 2010

18, 2010 - One of the Largest Marketing Opportunities in History. "It could translate into one of the largest marketing and branding opportunities in history." On the other hand, ICANN’s Levins says the action will “translate into one of the largest marketing and branding opportunities in history."

Marketing 40

Marketing Proposal Social Media Process 40

GrowthZone

APRIL 23, 2020

As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations. Smartsheet : Free templates that can be used to build a coronavirus preparedness dashboard, rich with CDC documentation and other resources, and related sheets and forms.

Resources 158

Resources Software Video Class 158

Reid All About it

NOVEMBER 18, 2022

The weekly list of free educational events and resources for the association community…. You’ll get more than ten questions covering awkward or unfamiliar AMS issues , like customer support, logins, e-commerce, training, reports, data conversion, and more. Stacey Telford, Community Manager at The Marketing Society. Host: Guild.

DC 43

DC Education Technology Washington 43

Associations Now

AUGUST 29, 2013

A new survey of these C-suite executives illustrates the differences in perspectives on digital marketing strategy and how CMOs and CIOs can benefit from a better working relationship. It’s no secret that technology is playing an increasingly important role in marketing. Executives like having knowledge, and this is the best kind.

Technology 40

Technology Newsletter Survey Project 40

Associations Now

MARCH 25, 2015

In my post last month about “pay what you want” business models, I briefly mentioned a commenter in ASAE’s Collaborate discussion forum [login required] who said he’d used PWYW as a limited offer to bring back lapsed members. That was Cohon.

Price 40

Price Course Cost Communications 40

Associations Now

FEBRUARY 5, 2014

” Most of us would likely prefer not to have board members “meddling” or “getting lost in the weeds” of membership marketing. “We recognize that they are the boots on the ground. They have the best knowledge of what’s taking place locally,” Day says.

Recruiting 40

Recruiting Recruitment Leadership Resources 40

Associations Now

DECEMBER 24, 2015

The airline with a great seat and a bad crew will get a bad score no matter how fancy the seat is,” Tim-Jasper Schaaf, director of marketing and sales at IATA, said during the association’s Global Media Day in Geneva, according to Runway Girl Network. The crew drives passenger satisfaction so much that the other factors are less important.”.

California 40

California Survey Examples Communications 40

Reid All About it

FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Member recruitment. Board development.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

AMR Management Services

DECEMBER 19, 2011

In marketing parlance, satisfied customers are good. These could be applied to members who login to your online community, contribute comments or content, participate in events and conferences or volunteer on committees. More Resources. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Monday, December 19, 2011. Loyal customers are great.

Alaska 64

Alaska Library Kentucky Discount 64

Associations Now

SEPTEMBER 16, 2015

In Marketing General Incorporated’s “ 2015 Membership Marketing Benchmarking Report ,” 49 percent of associations ranked “word-of-mouth recommendations” among their top three recruitment marketing channels, more than any other marketing channel by a wide margin (email was next at 32 percent).

Recruiting 40

Recruiting Recruitment Discount Social Media 40

Off Stage

DECEMBER 10, 2011

Well, this is interesting: the ever-optimistic NAR economist Lawrence Yun recently observed that 2012 wont see a robust recovery in the housing market. What members will want to do is gain the skills and the tools to support an increase in their commercial activities, particularly in the rental property market for multi-family housing.

Marketing 40

Marketing Education Certificate Social Media 40

Disciple Media

MAY 24, 2023

In truth, it’s more of a way for an established brand to refine its marketing vision, and there’s certainly nothing wrong with that. But it’s not all humdrum news when it comes to Bettermode. Passion provide a drag-and-drop course builder that’s lightyears ahead of Buddyboss’ rudimentary WordPress-based solutions.

Software 36

Software Course Video Tools 36

Associations Now

APRIL 29, 2015

It is a seemingly open question, one discussed often in ASAE’s Collaborate community forum : see here , here , here , here , here , here , and here [ASAE member login required]. This is, of course, the same due diligence you’d put forth to serve any particular market segment. Which brings us to: Do the Math.

Sample 40

Sample Revenue Recruiting Recruitment 40

Off Stage

DECEMBER 19, 2011

I think AEs should fully recognize and celebrate the names of our peers in Realtor association management who are on the list*: Mark Allen, CEO, Minneapolis Association of Realtors, and 10k Marketing. · How did you motivate and structure available human resources? Your Name: RealTown Members: Click here to login.

Minneapolis 40

Minneapolis Innovation Industry Leadership 40