Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Following are 10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line. strategy, tactics, products, services, profit).

Sample 100

Sample Strategy Social Media Communications 100

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Smooth The Path

MARCH 19, 2019

Free membership might be a big win, or it can be a potentially risky strategy that can anger members or devalue membership. Perhaps the safer strategy is to consider free sampling rather than free membership. Sample Content. This strategy is generally acceptable to both paying members and potential members.

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Sample Newsletter Content Strategy 79

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

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Process Strategy Tips Discount 52

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

AUGUST 9, 2018

SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field. The need for a new messaging strategy. Marketing automation supports an advancing field.

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Case Study Recruiting Recruitment Revenue 120

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. The fact is, not all nonmembers want to be members.

Education 46

Education Marketing Sample Certificate 46

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

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Tips FAQ Education Sample 211

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

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millennials Montana Class Education 307

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Do you need support with membership marketing?

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Certificate Technology Communications Revenue 322

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

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Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

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Case Study Social Media millennials Sample 150

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? Whether you have a newer or established organization or a large or small membership base, we think you will take away some fresh and powerful tools to expand your group.

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How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? Whether you have a newer or established organization or a large or small membership base, we think you will take away some fresh and powerful tools to expand your group.

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How To Social Media Discount System 52

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. One strategy commercial interests have employed for years is creating a unique value proposition.

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Discount Price Sample Marketing 52

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017. Tue 2/21 at 2 p.m. – Association Chat. Tue 2/21 at 2 p.m.

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Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Top Trends in Experiential Marketing for 2017. Tue 2/21 at 2 p.m. – Association Chat. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. John Haydon, digital marketing expert for nonprofits and charities. 5 Strategies to Engage Members in Your Online Community. Tue 2/7 at 2 p.m. Where Do I Go From Here? CAE credit.

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Los Angeles Chicago North Carolina America 158

Nexus Marketing

AUGUST 29, 2023

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. What do we look for in conversion data?

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Organization Software Revenue Report 52

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

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DC millennials North Carolina Washington 120

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.

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Recruiting Recruitment Cost Discount 52

Membership Marketing

DECEMBER 29, 2016

As the New Year gets started, it is a good time to review membership marketing plans and forecast where membership counts are headed. Steady State Analysis is also a useful tool for studying different membership growth options. Here are three sample scenarios varying the new member input and renewal rate from the example above.

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Analysis Tips Sample Project 56

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. John Haydon, digital marketing expert for nonprofits and charities. 5 Strategies to Engage Members in Your Online Community. Tue 2/7 at 2 p.m. Where Do I Go From Here? CAE credit.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Association Success

DECEMBER 18, 2018

Part one of this report revealed how tools such as Google Analytics are not accurate. Affected tools and data. Marketing automation tools – used to manage marketing activity based on website interactions e.g. Drip, HubSpot, Pardot, Eloqua, ConvertKit, Infusionsoft. All code managed through Google Tag Manager.

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Tools Sample Discount Content 60

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. More info/register.

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LMS Raleigh Content millennials 150

Beth Kanter

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). ” Other amplifier tools include JustCoz and Gaggleamp. Take the above example from charity:water for World Water Day.

Social Media 28

Social Media Tools Tips Marketing 28

Association Adviser

OCTOBER 25, 2017

Here are five things your association should take stock of before attempting to earn more non-dues revenue: Find even more ideas and strategies for earning more non-dues revenue in our free eBook, 5 Tips for Maximizing Non-Dues Revenue From Your Communication Vehicles. Tip 5: Arm your sales teams with the right tools.

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Revenue eBook Tips Team 77

Associations Now

AUGUST 1, 2014

Here’s how: Playing up the tech: As Advertising Age notes, the nature of construction jobs has changed in recent years, with a sizable chunk of the manual labor being replaced by the use of specific technical tools. A sample of the game is shown above.)

Strategy 40

Strategy Alabama Pennsylvania Video 40

Beth Kanter

MARCH 29, 2013

E-Book #1: Fundraising and Marketing Tips for Nonprofits. 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith, VP of Marketing at Event360.

Content 28

Content Marketing Strategy Social Media 28

Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Social media marketing expert Danny Brown.

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Content Strategy Social Media Sample 28

Disciple Media

JUNE 8, 2022

The rise of the app as a coaching tool has enabled established coaches to take their coaching business to a new level, and aspiring coaches to gain a foothold in the industry faster and more effectively than their predecessors. The above is just a sample of the functionality you will enjoy when you opt for Disciple.

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Software Video Social Media Sample 36

Achieve

JULY 28, 2021

Whatever you’ve experimented with will help shape your strategy going forward. Waivers created through electronic waiver software are extremely helpful tools when it comes to mitigating legal risks your nonprofit might encounter. The pandemic has probably also helped you to take a step back and focus on.

Software 76

Software Sample Process Email Marketing 76

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. What strategies are associations using to increase their revenue from their advertising in printed publications?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Mizz Information

MARCH 26, 2015

Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR. If you Google "social media measurement" you get a ton of stuff about measuring the ROI of social media marketing or calculating social media share of voice.

Social Media 40

Social Media Resources Sample Recruiting 40

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization.

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Strategy Report Social Media Boston 40