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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Gen Z and millennials. Please take three to five minutes of your time to help with this research.

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4 Ways to Use Your Online Customer Community to Increase Upsell and Cross-Sell Revenue

Higher Logic

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? You have to actively work with your team to upsell and cross-sell your current customers in positive ways that grow your relationship, not annoy your customers with irrelevant sales emails. That’s not a static task.

Revenue 189
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Daily Buzz: Use Your Membership Portal to Drive Nondues Revenue

Associations Now

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A Why do Millennials and Generation Z let their association membership lapse?

Revenue 72
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Association Brain Food: 1.19.24

Reid All About it

Your AMS is the utility player on your membership team. Hybrid/remote teams. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Event trends.

Revenue 256
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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. The evidence Reiner and his team dug up overwhelmingly points in another direction, one that’s not so surprising. Digital initiatives. Event sponsorships.

DC 261
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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Yeah, it sucks. Just the facts. “ CAE credit. 1 CAE credit.

Atlanta 195