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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers.

Revenue 320
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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. A few common issues come up in GrowthZone’s latest association survey report. One is the difficulty of proving the value of membership to prospects and members. Google doesn’t look kindly on AI-infused content. AI detection.

Chicago 259
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Association Brain Food: 4.26.24

Reid All About it

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. They learned a sense of belonging is essential for retaining members. Engagement scoring.

Content 271
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Association Brain Food: 4.5.24

Reid All About it

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. One is the difficulty of proving the value of membership to members and prospects. Another is persuading members to make time for association engagement. Blue ocean strategy. Seems like a good place to start. 1 CAE credit.

Revenue 259
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Association Brain Food: 2.2.24

Reid All About it

Member connections. At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. SHRM was also dinged for not providing accessible online learning.

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Association Brain Food: 5.31.24

Reid All About it

I’m looking forward to the rest of her series about helping strangers (members) connect—and wonder what my young seatmate took away from our chat. VideoRequest describes how associations use video to increase brand awareness, raise funds, engage volunteers, and promote events. Membership renewals. Sunsetting. Event design.

Chicago 248