Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Association Success

NOVEMBER 30, 2020

Then began the fact-checking explosion: everywhere you look, there is an alert or tag stating that the information contained within a post is false or exaggerated. Shop describes a three-pronged approach to developing a marketing and communications strategy for today’s world: attention, intention and dimension. As the U.S.

Social Media 110

Social Media Video Strategy Marketing 110

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

Reid All About it

APRIL 16, 2021

Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Fri 4/16 at 3:45 p.m.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JULY 1, 2016

Association Marketing and More : Marketing consultant Scott Oser reads lots of articles so you don’t have to. Every other week he sends out his selections, a few articles in each of the areas his newsletter covers: marketing, membership, and sales. <Creative Commons licensed photo by Mehal Shah > Tagged: Brain Food.

Newsletter 150

Newsletter Education Communications Technology 150

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Aaron Wolowiec

SEPTEMBER 20, 2016

But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources. So what do you think?

America 199

America Michigan Report Education 199

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

EventMobi: Association Events

SEPTEMBER 29, 2023

Precise attendance data can offer them insights into their marketing reach. Post-event follow-up With data at your fingertips, post-event communication isn’t just generic “thank you” emails to new leads. Remarketing and nurturing Personalized marketing becomes a reality with precise data. Communicate #s with stakeholders.

How To 130

How To Software Cost Tools 130

Reid All About it

JUNE 10, 2016

Tue 6/14 at 11 a.m.* – Make the Most of Your Analytics with Google Universal Analytics or Google Tag Manager. Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

APRIL 9, 2021

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. Johnson Experience Marketing. Quick hits.

San Diego 370

San Diego Revenue Strategy Content 370

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 100

Marketing Email Marketing Report Content 100

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. Facilitator: David Harrison, founder, Harrison Communications.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

MARCH 25, 2016

Secrets to Communicating Technical Topics to Non-Technical Audiences. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Tagged: Brain Food.

LMS 170

LMS Pennsylvania Committee Email Marketing 170

Wild Apricot

JULY 14, 2010

Six out of 10 professional marketers are spending more on content marketing in 2010, for the third year in a row. Because content marketing works. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.

Content 150

Content Marketing Strategy Case Study 150

Reid All About it

MARCH 25, 2016

Secrets to Communicating Technical Topics to Non-Technical Audiences. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Tagged: Brain Food.

LMS 150

LMS Pennsylvania Committee Texas 150

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Thanks For Playing

DECEMBER 4, 2012

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. about your new community. Advanced tip? Have a solid strategy for roll out (and K.I.S.S.). Do at least ONE mailing (maybe a postcard?)

Marketing 150

Marketing Tips Communications Conference 150

Wild Apricot

NOVEMBER 18, 2010

Tags: case studies cause marketing donations Facebook games Marketing non-profit Non-profit Communications Non-profit technology nptech online community online donations promotion social media Social networking. a lot of games. How is your cause going to compete with Farmville? read more ).

Marketing 150

Marketing Case Study Social Media Communications 150

Reid All About it

JANUARY 29, 2016

Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Tagged: Association , Professional Development. Are you challenged with serving a diverse audience that has different needs and wants? Hosts: Informz, American Eagle. 12 CAE credits).

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

Wild Apricot

NOVEMBER 23, 2010

It’s a timely publication, too: Arts marketers work with rapidly changing technologies on a daily basis. Therefore, they must know how current laws and emerging legal trends will affect their online marketing plans and be prepared to advocate within their organizations for.( read more ).

Social Media 150

Social Media Video Review Technology 150

Wild Apricot

JUNE 15, 2010

Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, believes that storytelling is one of the most effective yet underused marketing tactics for nonprofits. Tags: nptech Marketing Best practices Blogging Non-profit Communications. read more ).

Tips 150

Tips Cost Communications Marketing 150

Wild Apricot

NOVEMBER 22, 2010

Tags: E-mail marketing mobile nonprofit non-profit Non-profit Communications Non-profit technology nptech research surveys website websites. read more ).

Technology 150

Technology Survey Social Media Communications 150

Wild Apricot

OCTOBER 13, 2010

That's why Pamela Grow has organized #smNPchat, a weekly Twitter chat designed to help small nonprofits with fundraising and marketing questions.( read more ).

Marketing 150

Marketing Social Media Communications Technology 150

Wild Apricot

MARCH 20, 2010

In a recent TechSoup webinar, Allen Gunn, Executive Director of Aspiration, suggested a simple and effective process for planning your organization's online communications, using a simple spreadsheet template to create a monthly Publishing Matrix.( read more ).

Social Media 150

Social Media Communications Technology Process 150

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Learn how you can increase the flow of non-dues revenue into your association with four ready assets you can tap: marketing and membership lists, conferences and exhibitions, conference and exhibition content, and “non-endemic” event sponsorships. > Tagged: Brain Food.

DC 184

DC Project Ohio Washington 184

Reid All About it

SEPTEMBER 1, 2017

You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. WBT Systems explains how your association can use the power of social proof to market your online learning programs. Host: NimbleUser AMS and Community Brands.

Content 150

Content Software Project Marketing 150

Wild Apricot

OCTOBER 28, 2010

Tags: Fundraising Marketing Membership management nonprofit non-profit Non-profit Communications Non-profit technology nptech SEO social media Social networking training volunteer management Volunteers webinar. Still, you'll find plenty of free opportunities for online professional development all through the month! read more ).

Social Media 150

Social Media Membership Management Communications Technology 150

Wild Apricot

AUGUST 4, 2010

Tags: Non-profit technology Fundraising nptech E-mail marketing Non-profit Communications PowerPoint application audio. Looking for an easy way to add your voice over a PowerPoint presentation, then share it by email or online? Here's a cool tool to try – and a special offer for non-profit organizations.( read more ).

Communications 150

Communications Technology Tools Marketing 150

Reid All About it

MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Host: American Marketing Association. More info/register. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Wild Apricot

SEPTEMBER 17, 2010

Keith is the founding partner of BetterMail.ca , an engagement campaign software company that operates a consulting division completely focused on search marketing and Wild Apricot is a (happy!) client of BetterMail.ca. He can be reached at keith@bettermail.ca or followed on twitter.com/TorontoSEO. read more ).

Software 150

Software Communications Marketing 150

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100