article thumbnail

Back to The Future: Associations in 2010

Portage Group

I found this article from Carol-Anne dating back to 2010 where association professionals were asked to weigh in on what they think a successful association would look like five-to-six years into the future. Associations will increasingly have to give away for free a lot of what they have until now leaned on as their main sources of revenue.

article thumbnail

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). About the study.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Membership Marketing Blog: Must-Have Membership Marketing Tools

Membership Marketing

Must-Have Membership Marketing Tools. As we start a new year, I get a number of requests from clients for membership evaluation and reporting tools. Must-Have Membership Marketing Tools. Non Dues Revenue and Affinity Programs for Members. ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14).

Tools 40
article thumbnail

Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. However a shift is underway as AddThis’s infographic (below) sums up the state of sharing at the end of 2010.

article thumbnail

Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Must-Have Membership Marketing Tools. Non Dues Revenue and Affinity Programs for Members.

Revenue 40
article thumbnail

Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Monday, November 1, 2010. Maximizing your Website as a Tool for Membership Recruitment. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10. at Monday, November 01, 2010. November 23, 2010 9:40 AM. ▼ 2010. (46). Non-Dues Revenue. (1).

Tools 40
article thumbnail

The Market for Adult Lifelong Learning

Leading Learning

While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it. Other Providers and Players The four groups already covered are the ones most focused on producing adult learning experiences that generate revenue directly.