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Best of the Web: February 2014

Association Adviser

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association General Contractors Annual Convention and CONEXPO/CON-AGG.

Georgia 60
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Integrate Your Marketing in 2014

Association Adviser

By multiplying the opportunities for your association to earn non-dues revenue. One particularly effective example of integrated marketing from AGC was an infographic that presented information from a 2012 association survey about membership composition, an intriguing topic to AGC members.

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Association Publishers Report Less Growth But Fewer Losses This Year

Associations Now

A new association publishing survey reveals revenue predictions for 2014, as well as industry trends over the last five years, including the fact that savvy budget maintenance has contributed to somewhat steady profit margins. Roughly 13 percent predicted a decline in revenue, which is comparatively low to the last five years.

Report 40
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2015 a Smashing Year for Tradeshows, CEIR Report Finds

Associations Now

points higher than the level reached in 2014, and both the second-highest level of growth since the second quarter of 2012 and the 22nd consistent quarter of yearly increases. Though the number of exhibitors rose less than 1 percent, revenues (+6.5 That’s 1.8 percent) and attendees (+4.9 percent) showed strong numbers.

Report 40
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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83

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Distillers Turn Kentucky Bourbon Trail Into Major Driver of Tourism

Associations Now

According to the Kentucky Distillers’ Association, the Kentucky Bourbon Trail tourism program drew nearly 900,000 visitors last year, a double-digit improvement from 2014. The entire Commonwealth is seeing tremendous benefits from the increased investment and revenue.”

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Results-driven Event Marketing for the Discerning Attendee

Association Adviser

According to the 2014 Economic Significance of Meetings to the U.S. Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. Likewise, during the 2012 calendar year, 1.83